Hiring a board bringup developer is crucial for hardware startups and tech companies. They play a fundamental role in initializing the hardware, enabling the software stack, and troubleshooting hardware issues. Their expertise ensures the new system runs effectively and efficiently, reducing time-to-market. They liaise with hardware engineers and software developers, bridging the gap between hardware functionality and software application. So, they essentially lay the groundwork for the software to function properly on a new piece of hardware, making them an indispensable part of your team.