Anton Krotov
Портфолио
Skyeng
• Accomplished a discovery of product-market fit for one of the biggest educational platforms in CIS as measured by achieving over 2 mln MAU, by overseeing various kinds of UX research (surveys, interviews, usability testing,participatory observations studies) throughout all research stages (design,recruit, data collection, data analysis, insights generation, and share out of final results via collaborating with multiple stakeholders at various levels). • Through usability testing and in-depth user interviews achieved a 0.93%bounce rate at Skysmart Solutions, a homework helper platform with 2.2 mln MAU and a mobile app with 40k installs per month. • By conducting an in-depth digital marketing competitive analysis, discovered a product-channel fit that generated 30% of user traffic and helped acquire 1.7mln registered students within 7 weeks. • Managed to build a data-driven decision-making culture within multiple streams (design, product management, data science) by assembling a research insight repository and coaching various research methodologies (U-tests,quantitative surveys, JTBD-interview, market sizing).
Insilico Medicine
• Took responsibility for an entire set of day-to-day activities of the CEO, such as meeting scheduling, communication with the Board of Directors, business travel, conference organizing, etc. • Wrote and published over 20 company press releases on such platforms as EurekAlert! and PR Newswire.
Skyeng
• Increased the understanding of current user needs among C-level managers by summarizing and delivering user insights through a newly developed weekly report format. • Delivered over 80 reports on UX trends in the K-12 tutoring market through collaboration with different stakeholders. • Helped to raise a company’s valuation up to $130 mln by building the investor presentations as a part of the Market Research Team. • Within the Market Research team, identified a set of fast-growing m