Yuliya Kim
Портфолио
Koshelek app
I am responsible for the development of a key direction - the development of contactless payment methods and the development of BNPL. Responsibilities: creation of a product backlog, scoring and prioritization of a RICE backlog, formation of a product vision and strategy, conducting quantitative and qualitative research with B2B and B2C users, conducting an A/B test, formulation of hypotheses and pyramids of metrics, implementation and development of the discovery process in the team, interaction with marketing, support, and sales teams. Achievements in the development of products: launching a BNPL product in Russia in an offline store, pivot of product on contactless payment and launch of payment using QR, integration with the API of cash software and the state bank for contactless payment, building the discovery process.
Yandex
• Prioritization of the backlog by GIST and RICE. • Making a roadmap. • Decomposition (PBR/Grooming) of tasks to the level of User story and full, deep detail. • Conducting quantitative and qualitative research (UX/UI, in- depth interviews) in order to test hypotheses. • Segmentation of users, identification of the user's portrait. • Market analysis of competitors' products and services. • A/B testing.
Fleetcor Eastern Europe
• Training and development of product manage. • Reduction of TTM. • Making a roadmap. • Product strategy and vision development. • Transparent processes and interaction with stakeholders. • Launch of CustDev direction: building CJM of the whole company. • Launch of product and technical meetups.