PR / Marketing Director
По 2020 |Skolkovo Innovation center
PR, Cision, Google Analytic
● Marketing the luxury cosmetic brand BLOM.
● In just 8 months doubled the sales and brand awareness of the company, which can be proven by the WordStat data.
● Over 300 media impressions (no budget provided) in the largest magazines:
- Cosmopolitan.
- Marie Claire.
- Glamour, Vogue.
- Psychologies.
- Elle.
- Esquire.
- InStyle.
- Grazia.
- Harper’s Bazaar.
- Forbes.
● More than 400 collaborations with top influencers (on a no-fee basis).
● Created Instagram content plan (including the English one), maintained the YouTube channel and the Russian blog (one article: 1 100 000 views, 35 000 full reads).
● Organized the brand’s participation in exhibitions and award ceremonies:
- Business forum of trends in the beauty industry Trends of Beauty (on a barter basis).
- The largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM.
- Cosmoprof Worldwide Bologna.
- National award “My cosmetics” for the best Russian product.
PR Manager
По 2012 |Roskino
PR, Cision, Google Analytic
● PR support for the Russian pavilion at the 62nd Berlin International film festival.
External Marketing Director
с 2023 - По настоящий момент |The clinic of aesthetic medicine Galaktika
PR, Cision, Google Analytic
● At least 10 barter collaborations with influencers each month.
● Minimum 5 cross promotions a month cross promos carried out:
- The chef's dessert "Galaxy" from the winner of the "Battle of the Chefs".
- Selection of medical books.
- BestBenefits employee discount program, business meeting with Miss Universe Oksana Fedorova.
- Fresh dress boutique, celebrity auction Meet for charity, social media broadcasting.
- Business breakfasts and performances in business clubs, etc.
● The CEO appeared on the cover of the magazine "Author project. Top officials".
● More than 40 free publications in the press (Psychologies, channel 5, lady.mail.ru, Wday, Womanhit, etc.).
● Boosted Google Reviews from 4.1 to 4.4 and Yandex from 4.4 to 4.7.
● More than 3000 new subscribers on Telegram channel.
● Updated job descriptions for employees and hired new assets.
● Drafted a strategic plan and conducted competitive analysis.
● Document management:
- Organized storage.
- Shared access to the company’s files and project activities.
● Initiated renovation of the clinic, removed the call center from the reception for the comfort of the patients.
● Updated print advertising images with new ideas.
● Selection and control of contractors for brandbook, context, SEO, website and app creation.
PR / Marketing Director
с 2021 - По настоящий момент |NDA
PR, Cision, Google Analytic
● More than 1200 industry specialists downloaded wow.app (CRM for beauty professionals) in just a month (Skolkovo Innovation Center).
● Developed new creative ideas and slogans using CustDev approach (performed more than 250 cold calls).
● Created a bilingual website, social networks from scratch (with weekly 30% traffic growth) and an expert blog (gaining 20,000 subscribers with free traffic only).
Chain of premium beauty salons Daviani:
● In 2 months over 30 media impressions (no budget provided) in the largest magazines (OK, RBC, Lofficiel, Pravilamag, lady.mail.ru, Peopletalk, Timeout, etc.), more than 10 collaborations with top bloggers, more than 10 cross-promo with luxurious brands:
- 4Forms.
- Foсo.
- Soma.
- Bluefin.
- Chekotin Jewellery.
- Timeless.
- ADJ STYLE.
● Among other clients:
- Russia Today.
- Milka.
- Oreo.
- Baileys.
- Bonduelle.
- Restaurant "Meat & Fish".
- events with the participation of the Leaders Club, Vladimir Medinsky, Marina Abramović, etc.
PR Director
2020 - 2021 |Evelina Levi, personal brand
PR, Cision, Google Analytic
● Created a personal branding strategy in social networks and the media, including English Facebook.
● In just 2 months and without investments increased blog traffic (from 0 to 84,000).
● Hit 10,000 views on the channel, turning on monetization.
● One article: 845,000 views, 94,000 full reads, more than 1,000 comments.
● Increased Instagram audience, making the community 10 times bigger.
● Collaborated with celebrities and top media companies (Forbes, Psychologies, etc.).
● Included Evelina in the book of outstanding people of Russia.
● With no budget promoted Evelina's speeches at the International interactive contemporary art festival ARTLIFE, Decoti art club, International Academy of Additional Professional Education EDPRO.
PR / Event / SMM Manager
2018 - 2020 |NDA
PR, Cision, Google Analytic
International interactive exhibition of modern technologies “City of robots”:
● Fully responsible for organizing exhibitions, advertising and PR campaigns, coordinating the work of the local staff, respecting the budget.
● Over 3 million people visited the exhibition in Europe (Italy, Poland, Latvia, The Czech Republic).
● The profit from one city amounted to more than 6 million euros.
● More than 30 articles about the company in the European media.
SKC marketing agency Organized for the Ministry of Foreign Affairs of Russia the 8th annual international conference “Russia and Europe:
● Invited more than 70 participants, including Russian Ambassador to Italy Sergey Razov, Head of the Press Center of The Ministry of Foreign Affairs of the Russian Federation Bikantov Alexander, etc.
● More than 40 publications in the Russian and international media.
Typimedia Communication:
● Together with the team developed a global website of RH Disease and pregnancy information in order to form an international community of mothers who are dealing with this issue.
Head of the international news department
2016 - 2021 |TV channel Russia-24
PR, Cision, Google Analytic
● More than 100 aired stories, during prime time as well, on the most important international topics:
- US presidential elections.
- World protests.
- Migration problems.
- Natural disasters.
Editor
2014 - 2015 |ТV channel LifeNews
PR, Cision, Google Analytic
● Dozens of interviews with world stars (directors Luc Besson, François Ozon, Kevin Macdonald, Krzysztof Zanussi, Peter Docter, Hollywood's premier acting coach Ivana Chubbuck, Bond girl Bérénice Marlohe).
PR Manager
2014 - 2015 |Forma Italiana
PR, Cision, Google Analytic
● PR support for the Italian stand at the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM.
● 39 agreements were reached regarding export contracts.
● Was invited to visit the head office of the company.
Correspondent
2013 - 2014 |TV channel Russia-1
PR, Cision, Google Analytic
● Dozens of interviews with world stars (actors Russell Crowe, Ben Stiller, Bradley Cooper, Michael Fassbender, Fanny Ardant, Cary-Hiroyuki Tagawa, Michael Pitt, Jason Flemyng, director of Godzilla Shusuke Kaneko, etc.).
Editor
2011 - 2013 |Channel One
PR, Cision, Google Analytic
● Editor in chief of the program «This is cinema».
Correspondent
2009 - 2011 |REN TV «News 24»
PR, Cision, Google Analytic
● Dozens of interviews, including an exclusive one with Andrey Ternovskiy, the creator of Chatroulette.com, before the brilliant guy was taken to the U.S.
Special Correspondent
2007 - 2008 |RIA Novosti
PR, Cision, Google Analytic
PR Manager
2006 - 2007 |RIA Novosti
PR, Cision, Google Analytic
● In the Integrated department for international cooperation.
● Preparing info screen for the EU-Russia Summit (05.2008), newsletter "Sochi 2014 Olympics".
● Dozens of analytical articles in "Russia by foreign broadcasters" and in the foreign press.
● Around 50 publications in Russian, English and Spanish on the "RIA Novosti" web page.
Marketing / PR Director
2006 - 2015 |NDA
PR, Cision, Google Analytic
