Sevil Baer
Портфолио
Far East and Arctic Development Corporation
- Led tactical support for the promotion of products in social networks, contextual search, partner channels; - Introduced systems of indicators for measuring communication efficiency, accumulated knowledge bases about working and non-working tactics, built sales funnels for each product; - Formed and led content hubs - centers for creating and distributing content through partner and external resources (Tier 1 news, business, it, lifestyle media); - Developed text and visual content plan, supported marketing preparing for the Eastern Economic Forum 2021; - Set tasks and managed marketing/PR team (10+ in-house and 20+ outsource); - Management of the project office for marketing and image projects of a social orientation; - Projects’ planning, managing split teams of contractors; - Determined economic efficiency and assesses the risks of promoting products through various channels, develops a communication strategy; - Analyzed, evaluated and consulted on business processes and marketing; - Participated in the work of distributed project teams, conducted recruitment process, interviews, prepared test tasks for candidates; - Took part in solving strategic, tactical and creative tasks of the department, in particular, the development of process documents, the concept of a new department in the corporation - News Factory; - Evaluated and prepared proposals for new projects and their promotion; - Presented results of the work and the strategy to the heads of departments, top officials of the Ministry of Development, etc. - Interacted with authorities - federal, regional, municipal; with investors, experts, partners.
Boston Consulting Group
Developed Supervisory Board structure and organizational structure for an international experts' board for a Ministry of Economic and social development of the region, coordinating project teams and structuring the approach and data; - Developed CRM& client KOOPsystems mapping methodology for an IGclient; - Developed questionnaires, found external experts & conducted interviews with investors & IB's, IGindustry experts; - Gained insights on influence on TSR and add insights to main hypothesis of the project for an FMCGleader; - Developed analysis and several proposal decks from the scratch; - Analyzed 6000 WEFDavos participants and developed short list of experts that was suggested to aState government client; - Developed organizational structure description for a regional development fund; - Gained list of initiatives for a city construction project of development companies; - Prepared MVP structure and several proposals tailored to the official state strategy for the top officials of the state.
Unitpay
- Established marketing department from scratch; - Project packaging, setting up analytics and CRM adjustment; - Content plan & strategy; testing digital channels; launching campaigns in social networks, context advertising, media relations; creative campaigns; creating sales presentations, website development, sales scripts; recruitment; - Legal packaging, support of other projects of the holding, cooperation with licensed partners in Europe; - Partnership with Wix, in Sales, Russian tech week, ns8, SDK;1500 leads from digital channel in 1 month.