MegaFon

• Set up product lines based on client's data for modems, routers, tablets,and smartphones. Led to YtY growth of revenue 1.8 times, active users 1.5times, and new users 1.5 times. • Oversaw marketing support and market launch 4G-network in 13 regions,increased revenue from 4G-support devices 1.5 times. • Launched 2 federal commercial ads in a year based on consumers' insights. The area of responsibility is from consumer research and creative conception to launch ads and post-analysis. Advertising campaigns led to YtY growth of revenue 1.5 times, active users 1.4 times, new users 1.8 times. • Formed a marketing strategy for internet products based on client data in collaboration with McKinsey and BCG.

Sberbank

• Launched lead generator for core bank products (cards, deposits, credits)that provides +10K leads annually. • Created and implemented content and marketing strategy, and redefine the Journal on the website, which increased KPI MAU YtY by 58%, DAU by 50%,and avg. time on the website by 10%. Created a team with 5 content creators from scratch to make fresh, hyper-target content for users daily. • Deeply analyzed the segment and, based on the identified user's needs,launched 12 new services on the site, which raised CSI by 20%. • Created a development team: 4 front-end and 2 backend software engineers, a test engineer, a designer, a DevOps, an architect, and a business analyst from scratch that deliver releases to users weekly. Agile framework. • The website was relaunched on the SberCloud, and work had been provided on microservices architecture from monolith architecture, which speeded up the work of the site by 15%.

Yandex

Yandex.Navigator: • Launched 2 app versions in partnership with brands: Star Wars (Disney)and World of Tanks (Wargaming). Customized interface, sounds, voice navigation, gamification, etc. Performance: grew app installation among partner's community, enhanced MAU, DAU, retention, and acquisition. • Launched a store-in-app of navigation voices of the Top 7 Russian celebrities based on research on user preferences of the app, which led to app installation growth among fan communities, and enhanced MAU, DAU,retention, and acquisition. Yandex.Auto: • Provided marketing support and market launch of a new product –Yandex.Auto. • Organized 2 presentation events: for the car industry and mass media,which provided wide product recognition in the industry, negotiations on joint launches, and formed the accurate positioning in mass media. • Organized 4 partnership ad campaigns with Toyota, Nissan, Renault, and Chery, including marketing "360 channels" (TV, OOH, Radio, Digital, etc.), providing wide product awareness and recognition.