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Amazon PPC Brand Audit

This client approached us because of a high TACOS of 29% with an ad spend of over $180K per month. I audited their brand, implemented all necessary changes, and analyzed areas of profitable spending, wasted ad spend, and irrelevant keyword research. I also optimized the account, budget allocation, and managed the complete product lifecycle for new and existing products.

Amazon Product Launch Plan PPC

Created a ppc launch plan which cover all phases of a product.

Hound PPC Audit

To audit this brand and manage this brand, implement changes to increase profitablility

Скиллы

Amazon Ads console
Amazon Seller Central
Data Dive
Data Rova
Seller Sprite
Scale Insight
Downstream by JS
MS Excel, Googel Suite 8 points
XMARs
POE
Brand Analytics
Keepa
Google suite
Data analysis
Microsoft Word
Microsoft Excel
Canva

Опыт работы

Amazon PPC Expert
02.2022 - 05.2024 |Petra Brands
Data Dive, Helium 10, Seller Sprite, POE, Brand Analytics, Rank Radar, Data Rova, Amazon Seller Central, Downstream, XMars, Scale Insight
● Conduct Amazon PPC product keyword research using tools like Data Dive, Helium 10, Seller Sprite, POE, and B.A. ● Check keyword indexing through H10 index checker and manually. ● Track keyword ranks using Rank Radar, H10, and Data Rova. ● Create and manage all Sponsored Ad types with bulk upload sheets and manually. ● Create and manage the complete product lifecycle for new and existing launches. ● Test and analyze PPC campaign performance using Amazon seller central and third-party tools. ● Implement Amazon PPC automation and harvesting through API tools like Downstream, XMars, and Scale Insight. ● Implement advanced budget control and day-parting strategies. ● Create rule books and rules for bidding, negation, ACOS, and TACOS goals. ● Implement new Amazon strategies for sales improvement. ● Manage and work in US & global marketplaces such as CA, UK, MX, DE, AUS, JP, Italy, France, Spain & UAE. ● Provide biweekly, monthly, and quarterly PPC Reporting. ● Strategically budget, bid optimization and Budget Allocation ● Collaborate with Brand managers and the creative team.
Senior Amazon Executive
02.2018 - 01.2022 |Digintel.online
Keepa, Jungle Scout, Helium 10
Led a team responsible for the following key tasks: ● Effectively managed PPC campaigns within budget constraints, optimizing for maximum ROI. ● Developed and optimized new and existing product listings, both manually and via bulk files, to enhance visibility and conversion rates. ● Created compelling brand stories, Enhanced Brand Content (EBC), and Premium A+ Content, including the design of Amazon Stores. ● Managed early review programs, Vine, coupons, deals, and other promotional and discount strategies. ● Managed and oversaw operations on Walmart and eBay seller central, and managed listings on Shopify. ● Hunt and analyzed potential products, obtaining necessary approvals and conducting in-depth market research. ● Conducted comprehensive product analysis from various sources using tools like Keepa, Jungle Scout, and Helium 10 for data-driven decision-making. ● Possessed expertise in both Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA) wholesale models, Private Label.

Образование

Jouranalism, Potical Science (Бакалавр)
2016 - 2018
Pun jab University
Arts (Бакалавр)
2015 - 2016
PU punjab University

Дополнительное образование

Amazon Advanced PPC
02.2024 - 05.2024
Nomadz
Amazon Basic To Advanced PPC
04.2023 - 05.2023
Seller System

Языки

АнглийскийПродвинутыйУрдуРодной