Lacoste

● Making digital strategy & supervising of marketing campaigns. ● Working according KPI. ● Analysis of marketing campaigns, traffic channels, UX of the web-site Strategize, drive, and execute eCommerce plans to achieve aggressive growth target. ● Conduct market research on competitors and other market information to identify trending need to create new marketing campaigns. ● Be responsible for reviewing legal documents (eg commercial agreements), overseeing content translation, taking charge of administrative work such as invoicing and settling payments to vendors and partners. ● Work with partners (e.g. media, banks, tourism organizations, airlines, accommodations, affiliates) actively to promote brand awareness and drive sales. ● Ensure high quality localization of UI/UX, marketing campaigns, translations. ● Evaluate, track and report the success of programs and campaigns. ● Ensure compliance with global brand strategy and corporate identity. ● Preparing reports on weekly & monthly bases. ● Stock and sales, EBITDA, Digital marketing reports. ● Leading an emailing. ● Content planning & developing with in-house team of designers. ● Create a wide range of different marketing materials by working closely with headquarter to oversee copywriting, design, layout, attractive social media content, video shooting and other promotion materials. ● Organization of the photo shooting process. ● Successful achievement of KPIs. ● Increasing of EBITDA index according to new digital, delivery strategy. ● Launching of the mobile version of the web-site superstep.ru. ● Decreasing of the full-returns and partial returns number. ● Organization of look book video 16ss, 16 aw , 16 ss Superstep, Lacoste Ru. ● Made the style concept for all catalog shooting, video look book, product videos.

Tele2

● Performance marketing manager for shop.tele2.ru, skylink.ru, plus.tele2.ru. ● Provide inputs to clear and innovative digital User strategy to serve business results. ● Working closely with Brand, Application and Sales teams to develop digital to drive more sell out. ● Plan and execute Social media, YouTube, Programmatic campaigns with the help of media agency. ● Manage brand web-sites’ updates, promote web-sites via paid/non-paid search. ● Content management – Oversee and ensure accuracy of product, application, technical information on company and partners web-sites and promo pages Onsite testing of high traffic website and working closely with developers. ● Working on multiple projects at the same time and managing it according deadlines and KPI. ● Track & Communicate performance against KPIs and propose recommendations to improve results. ● Elevate the digital IQ of the organization through capability building activities. ● Control cross-sell activities on Customers’ sites based. ● Monitor & propose/implement optimization of digital campaigns. ● Tracking of promo campaigns execution sites. ● Other Digital Projects. ● Managing relations with digital agencies. ● Developing new digital strategy for all projects from scratch. ● Working according KPI. ● Analytic of website traffic, marketing campaigns, UX, trends and producing weekly reports. ● Designing email campaigns, managing production and tracking campaign performance. ● Database management for email activity and data analysis. ● Developing of new LP for promo-sales, banners. ● Managing of the shooting, video process for marketing content. ● Testing of new marketing channels.

Яндекс

● Yandex.Metrica marketing manager. ● Yandex.OFD marketing manager. ● Development of brand framework for GBA (pricing, packaging, communication look & feel). ● Manage the “insight to brand news” process. ● Timely creation of relevant yearly news for the brand to support business growth. ● Plan effective marketing tactics. Work according KPI. ● Execution of the marketing strategy & budget planning. ● Execute end-to-end marketing efforts, including clarifying business objectives. ● Launching new websites structure with internal design resources, developers, editors. ● Making promo web-sites for events, partners program etc. ● Leading events' organization on Russian and Europe market (Krasnodar, Berlin, Istanbul, Moscow). ● Planning the program, activities, props, POSM materials. ● Making events announcements using social media channels, emailing, partners. ● Preparing reports on weekly & monthly bases. ● Creating content in partnership with design & editor resources for web-sites, offline & online banners. ● Managing marketing campaigns: changing strategy of channels, adding new traffic sources, making segments, developing of the semantic structure for keywords, managing general analytical metrics. ● Plan and lead marketing collaboration with partners, Yandex services. ● Promotion and support of the partners network. ● Developing new project for increasing of partner loyalty and for attracting new one.