Андрей Бойко

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Регистрация: 31.03.2022

Маркетинг

senior

Специализация: Product manager

kanban Confluence Jira Atlassian Confluence Project Management Agile Scrum Управление продуктами

Портфолио

Seowork

Product approach in development of analytics platform: 1. Identified user needs through surveys, interviews and feedback channels. Full-fledged CustDev. Conducted quantitative and qualitative research, in-depth interviews and surveys. 2. Formed hypotheses and described tests to test them. 3. Prioritized backlog on the basis of: users want it, it is a must have in the market, "we have confidence that it is necessary" and complexity. Used Kano Model, ICE, AARRR to prioritize. 4. Did product description of features, components as PRD and CJM in Confluence and Miro and did product advocacy. 5. Wrote User-story in Jira and started specific tasks for designers, front- and back-developers. During the design phase, prepared several layout options with designers to conduct user surveys and scoring to select the best solution. 6. Participated in the testing of features before rolling them out for production together with the testers. Managed tasks for revisions. 7. Made knowledge sharing for team and users after release with instructions. 8. Managed a development team of over 20 people. 9. Data-driven approach in making decisions based on metrics: - Product metrics (e.g. Daily Retention, LTV or % converting from demo to active paying, etc.) that speak to the product itself; - Growth metrics (e.g. DAU, MAU, Gross Profit, etc.) give insight into the business that is built on that product Achievements: 1. Completely worked out and brought to release more than 10 new features. 2. Releases of more than 40 screens with modifications and translation to SPA, including the English version. 3. updated navigation in system in order to transfer traffic from different modules. 4. Conducted over 20 in-depth interviews with users and over 60 surveys. 5. Cleaned up the English version of the platform interface. 6. Introduced task time estimation in the development unit, improved the efficiency of the development unit.

iB2B content agency

Job Responsibilities: 1. Customer Development with clients - companies. 2. Formulation, hypothesis testing. Analysis of results. 3. Work with key clients: analysis, strategy development, consulting, marketing, Sales channels, website support and promotion, content development, SEO promotion, Management, implementation of the call-center. 4. Competitive analysis, strategy, promotion, advertising, article writing, SEO. Built A working structure. 5. Formed a team of professional journalists, editors, seo and technical specialists. Achievements: 1. extensive experience in running projects in various business sectors: telecom, cryptocurrency and blockchain, industry, it-projects, online schools, real estate. Created new directions for big clients. 2. Fully developed and released products in b2b and b2c. E.g. Blockchain and Cryptocurrency Media Portal, Blockchain-as-a-Service for rapid deployment of private blockchain networks in companies, several blockchain betting/forecasting applications. Lots of projects in different industries. 3. Developed and implemented sales system, systematized business processes for production and quality control. Described all the processes and functions from the beginning to the end. Automated the maximum of processes by implementing CRM, nocode services. 5. Created a network of partner contractors. Outsourced non-core functions. Hired and trained teams. Operated in the work: - Yandex metrika and webmaster; - Google analytics, trends and tools; - Similarweb; - Power BI; - Various CRM-systems; Positioning in the results, link profiles competition: Keys.so, Semrush, Ahrefs, Serpstat. Quality of content: text.ru, advego and glavred. Worked with various CMS and designers, systems for promotion, such as promopult.

Corbina Telecom

Main Functional Responsibility: Organization of activities for the design, construction and launch of broadband networks of the branch St. Petersburg. Job duties: - Formation of technical units, subsequent management; - Personnel training on standards and rules; - organization of activities for the design, construction and launching of communication facilities; - organization of technical control; - organization of complex safety and labor protection measures. Subordination of 25 employees. From April to September 2005 I worked as a foreman. Since December 2005 acted as a technical director of the branch. Achievements: 1. Constructed the network by own brigade without contractors involved, encompassing 500 buildings, more than 800 access nodes, 75 km of linear structures. 2. Introduced a set of safety and labor protection measures in the branch

Скиллы

Agile

Atlassian

Confluence

Customer Development

Jira Atlassian

Kanban

Product Management

Project management

Project Management

Scrum

Start-up project

Опыт работы

Product manager / owner

с 05.2021 - По настоящий момент |Seowork / Dataforce

Confluence, Jira, Figma, Miro, Intercom, ProductBoard, Mixpanel

Product manager

12.2016 - 05.2021 |iB2B content agency

Director of development and key partners / Product manager

04.2016 - 12.2016 |Alol

1. Relationship development (negotiation, coordinating terms of cooperation, signing agreements) with partner companies: Ulmart, Wild Orchid, Bustier, Defile, Smile. Contracts) with partner companies: Ulmart, Wild Orchid, Bustier, Defile, Smile. Rainbows, RIV GOSH, Riady and others. Job Responsibilities: - Product management at the relationship level with companies. - Negotiating terms of cooperation and signing contracts. - Accompanying all points of contact of Alol and partners: lawyers, accounting, IT, support, co-promo, marketing. 2. Development of additional company products: Online consultant and Electronic book of complaints and suggestions. 3. Building the processes of the Contact Center of the company (including Lola concierge service). - Selection and training of operators. - Formation of processes of processing of client appeals. - Implementation of reporting, control over the load of the contact center. - Quality control of the contact center.

Director

08.2011 - 04.2016 |NativeOne advertising agency

Created a b2b advertising agency from scratch to attract clients/leads. Responsibilities: Fully developed and produced a sought-after b2b product. Developed and implemented a sales system. Provided all processes and functions from start to finish. Automated a maximum number of processes by implementing CRM. Created a network of contractors-partners. Hired and trained a capable team. Outsourced secondary functions in a controlled manner. Created new lines of business for major clients. Accomplishments: 1. Responsible for results from start to finish. From idea to significant turnover. 2. In the last year, the turnover grew by 30% over the previous year. 3. Reduced expenses by 20% over the last year. 4. Implemented an effective contractor management scheme based on the CPA model. 5. Formed and packaged an in-demand product in the b2b market

Product / Network Development Project Manager

10.2009 - 04.2012 |Yota, Scartel

Main Functional Responsibility: Organization of 4G (WiMAX, LTE) network development activities in Russia. Job duties: - Construction, launch and transfer into operation of wireless networks; - Developing and controlling the execution of the budgets for the networks construction; - formalizing relationships with partners on the construction and operation of networks; - supporting and coordinating partner activities; - upgrading and fine-tuning partnership management tools (contracts, regulations); - searching for, attracting and contracting with new partners; - organization and control of processes of interaction with the partner within the company; - auditing the quality of work and documentation performed; - searching for cost optimization solutions. Under management development of networks in 8 regional branches. Achievements: 1. Launched the first LTE test and commercial network in Russia. 2. Outsourced the construction and operation of wireless networks. 3. Successfully managed the transition from the "old" to the "new" construction organization scheme, solved organizational and process problems. 4. Supervised and coordinated the work of contractors in terms of planning/status/launch networks. 5. Worked as a true project manager, proactively organizing teams from different departments of the company, partners and contractors.

Technical director of broadband access networks, North-West

07.2008 - 10.2009 |Beeline / Corbina Telecom

Primary Functional Responsibility: Organization of activities for the development, operation and connection of subscribers to the networks broadband access networks in the Northwest region. Job duties: - Direct participation in the development and implementation of the company's development strategy within the North-West region; - Formation of broadband units in the existing and emerging subsidiaries; - Implementation of approved plans to connect subscribers to broadband networks; - organization of proper technical operation, uninterrupted operation of the networks; - organization of monitoring and management of incidents taking place in the BBA networks; - development of training plans and motivation programs for the staff of technical departments; - planning and control of implementation of operation and connection budgets; - organization of technical control. Functional subordination to 5 regional branches Accomplishments: 1. Developed and organized technically successful launch of Internet access services Beeline branded Internet services in branches of the North-West region. 2. As part of the integration of companies and launch of the service on behalf of Beeline, participated in developing structures, finalized staffing schedules and job descriptions, and in a short time formed managed broadband branches. 3. debugged business processes and reporting systems in the context of technical and organizational tasks. 4. Implemented the service quality control system. 5. In addition to technical issues, actively participated in the processes of personnel integration and integration of operations support functions

Technical Director of the branch office

03.2006 - 07.2008 |Corbina Telecom Saint-Petersburg

Main Functional Responsibility: Organization of activities for the development, operation and connection of subscribers to the broadband network branch St. Petersburg. Job duties: - participation in the development and implementation of the company's development strategy in the branch; - to form technical and support subdivisions, further management; - organization of activities for the design, construction, launching and commissioning operation of communication facilities; - implementation of approved plans for connecting subscribers; - organization of proper technical operation, uninterrupted operation of the network; - organization of monitoring and incident management; - development of training plans and motivation programs for the staff of technical units; - planning and control of execution of the operation and connections budget; - organization of technical control; - organization of work with contracting organizations; - organization of a set of measures on occupational health and safety; - building and maintenance of a functional IT-infrastructure. Over 600 employees reporting to the company. Achievements: 1. Formed "from scratch" technical and operations support divisions. 2. Assembled a capable team. 3. Under my management I have built the largest broadband network in St.Petersburg, covering all districts and oriented towards mass market, connected more than 100 thousand subscribers. Opportunity to connect 600 thousand households.

Head of Production

03.2005 - 02.2006 |Corbina Telecom Saint-Petersburg

Technical Support Manager

05.2003 - 03.2005 |Matrix Network Solutions, MNS

Main Functional Responsibility: Organization of round-the-clock technical support service, continuous improvement level of service for the company's subscribers. Job duties: - formation of round-the-clock technical support service; - selection and training of staff; - formalizing job descriptions and processes of interaction with other departments; - handling feedback and resolving conflicts with subscribers; - Continuous improvement of subscriber service quality; - construction and maintenance of a functional IT-infrastructure. Reporting to: 12 people. In addition: organization of activities for the preparation, equipping and opening of new offices. Achievements: 1. Formed a capable round-the-clock technical support service. 2. Reduced the number of claims from subscribers by 25%. 3. configured the interaction of the service with other departments of the company. 4 Equipped and put into use the new office in Vyborgsky region. district.

Образование

Communications (Бакалавр)

По 2001

Saint Petersburg University of Communications, Saint Petersburg ACS, Diploma

Business School (Магистр)

По 2010

Moscow Business School, Moscow MBA, Diploma

Языки

АнглийскийПродвинутый