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Портфолио

Japan Tobacco International (JTI), Innovative Products, Moscow

Head of E-commerce

METRO Cash & Carry, Moscow

E-commerce Marketing Manager

Ishmametov.com, Moscow

Founder, e-commerce & digital transformation consultant

Скиллы

Agile
B2B Commerce
Business process optimization
Consulting
Digital Marketing
Digital Strategy
Digital Transformation
E-commerce
Ecommerce Transformation
Marketing
Online Marketplace
Project Management
Scrum
Start-ups
Strategic Management

Опыт работы

Head of E-commerce
2015 - 2017 |Japan Tobacco International (JTI), Innovative Products, Moscow
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— E-commerce strategy delivered & executed, incl. business processes, promotion, analytics, etc.
Founder, e-commerce & digital transformation consultant
10.2015 - 05.2022 |Ishmametov.com, Moscow
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— Help companies to launch and improve e-commerce & digital transformation — Develop e-commerce consulting services: work out methodology for B2B, B2C, omni-channel e-commerce. — Educational activity at Netology.ru & RMA.
Head of E-commerce
11.2014 - 10.2015 |TechnoNicol 1platforma.ru, Yaroslavl
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— Developed new omnichannel strategy (marketplace model). — Delivered the platform (SAP hybris). — Started operations and sales.
Head of Online Marketing dept.
12.2013 - 11.2014 |Media holding «Action-Media», Moscow
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— Manage, coordinate and support 7 business units and teams at the biggest B2B media company in Russia. — Implemented new enterprise-level email-marketing solution (Ofsys). — Implemented content-marketing, remarketing & SEO strategy. — Launched several events’ & webinars’ web-platforms. Overfulfilled half year KPIs against forecasts.
E-commerce Marketing Manager
01.2012 - 09.2013 |METRO Cash & Carry, Moscow
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— Lunched from scratch B2B e-commerce project within the global omnichannel strategy. — IT infrastructure overview: hybris (SAP), Endeca (Oracle), Siebel (Oracle), Scene 7 (Adobe), Pirobase, Optivo, Omniture (Adobe). — Completed a profound market research. Developed, aligned & implemented omni-channel marketing strategy. — Calculated P&L (sales forecast, marketing income and costs). — Overall project management. — Other 1001 trifles within s.c. ‘start-up in a huge organization’ conditions.
Head of Interneter
08.2008 - 12.2011 |Co-founder, Moscow
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— Web-development for clients and bringing own ideas to life. — Clients: METRO, Interfax, Exra-M, Rostourunion, TransAeroTours, fast-food Teremok & Emelya, BestTraining, etc. Responsible for sales and negotiations with clients; clients’ consultancy on overall better online performance; pm; accounting. — Developed and sold 2 start-ups: Ya-Ya – classified, profitably sold to Media3 (AiF, Trud, Extra-m); Oyy – advertise with one click, an advertising network, profitably sold.
Internet-communication Specialist
04.2006 - 04.2008 |METRO Cash & Carry, Moscow
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— Improved overall online performance and supported offline operations online. Focused mostly on B2B. Web-site’s statistics increased from ~700 up to >10 000 visitors per day.
Technical Director
2002 - 2005 |EuroBusinessTour, Moscow
.
Deputy Tech Director
2000 - 2002 |Vand International Tour, Moscow
.

Образование

Internet-project Management, RMA
2007 - 2008
State University of Management (SUM)
Specialist, International and Intercultural Communication. Honors degree.
2000 - 2006
Moscow Humanitarian Institute (MosGU)

Языки

РусскийРоднойАнглийскийВыше среднего