ОАО Газпром

• Development and implementation of measures to increase gas sales in the segment of commercial and governmental consumers. Achievements: • Increase in the number of consumers by 38% during the year.

Билайн

• Defining the product vision. • Elaboration of a product strategy in conjunction with stakeholders. • Formation of goals and product metrics, control over the achievement of goals. • Formation of a roadmap of a product, a backlog of tasks. • Custdev, preparation of technical specifications for marketing research. • Defining JTBD, building CJM, conducting CustDev, using Growth Hacking techniques. • Product PL control. Achievements: • Launch of the largest Wi-Fi network in Central Asia (coverage of 100 thousand people). • Increase of market share in the target audience (students) from 12% to 28% within 4 months. • Application of Growth Hacking technique, which led to 300% increase in WAU within a month. • Launch of the first digital loyalty program among telecom operators in Kyrgyzstan. • Was the Product Owner Chapter Lead and was responsible for the development of the competencies of product owners within the organization, supported the rhythm / agreements / vision of the chapter's development. • Two different scrum teams, in which I was a member, were recognized as the best teams based on the results of half a year.

Starlight group LLC

My responsibilities included the development of three areas in the field of e-commerce and digital marketing: • Responsibilities for online stores built on the Shopify platform: - Development of ecom merchandising strategy; - Testing hypotheses with minimal costs; - Control over digital marketing tactics; - Testing new digital sales channels (SEO, SEM, Tik-Tok); - Control over the PL of all online stores; - Setting up and launching advertising campaigns FB ads (USA, Australia, Europe); - Working with Google Analytics / Yandex Metrica; - Search for winning products for sale; - Carrying out CRO (Conversion Rate Optimization) of online stores. • Responsibilities for projects related to the Amazon marketplace: - Creation of a department for generating reviews for products on the Amazon.com marketplace using chat bots (Manychat) and Facebook ads from scratch; - Calculation of the unit economy; - Build CJM, define JTBD; - Conducting A / B tests; - Carrying out qualitative and quantitative marketing research; - Organization of work processes and their regulation; - Launch of advertising campaigns, building sales funnels, CRO, monitoring main KPIs (CPA, CTR, CPM, conversions inside the chatbot); - Setting up and launching advertising campaigns FB ads (annual budget $100K); - Recruitment and management of personnel (5 people). • Responsibilities related to the online trade business (B2C) in Kyrgyzstan: - Search for products for sale; - Testing product hypotheses with minimal costs; - Search and further negotiations with goods suppliers in China; - Organization of goods delivery to Kyrgyzstan; - Designing of product landing pages; - Launch and optimization of FB ads; - Organization of the call center for order processing; - Organizing the process of delivering goods to customers; - Operational management.