Full responsibility for all marketing activities reporting directly to HQ in Italy, including PR, Media, Corporate PR, Trade marketing, Digital marketing, SMM, CRM. Marketing calendar management, ensuring that all the activities are aligned with brand strategies. ● PR: report to HQ global team, communication with press, seeding, press tour organizations, press samples ordering, Interview request’s management, management of press release translation, event organization and further mailing, accomplishment of KPIs. ● Media: Global media plan adaptation for Russia (including print, OOH, special projects), ordering layouts from HQ, management of all projects planned, budget tracking, documents flow control, development of 360 marketing plans for new launches. ● Digital marketing and SMM: collaboration with external agencies to launch digital and social media campaigns (Instagram and Tik Tok), requests for materials need for campaigns, blogger management, influencer seeding, communication with influencers, content and project approval with HQ, ensuring that all KPIs are achieved, preparations of reports for HQ. ● Trade Marketing: client event’s organization both in Moscow and Regions in according with Global guidelines, event agencies management, communication with Shopping Center’s representatives, assistance in the development of windows props for Russia. ● Management of Marketing Budget and accountability tracking, working with documents related to the projects. Proactively seek information of customer, shopper needs, competition activities to identify opportunities, monitor and analyze competitor's situation in the marketplace.

● Collection and analysis of consumer and market insights, data and competitors strategies&activities. ● Support the brand team with analytics, preparation of reports for HQ on regular basis and on request. ● Support the implementation of new launches and ongoing activities. Participation in the development of annual communications and promotional strategy. ● Adaptation of communication materials (images, digital, point of sale, etc.). ● Active participation in brand projects (events, digital, point of sale, etc). ● Payment and financial documents flow control. ● Other administrational and operational support (labels creation, internal order placement).

● Conduction of Quantitative research studying consumer preferences. ● Analysis of research. ● Marketing department assistance (Excel, power point word).