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Регистрация: 27.02.2023

Anastasija Muravjova

Специализация: Marketing manager, Development Manager, Product Owner, Business Development manager

Портфолио

Скиллы

Digital Marketing
E-commerce Operations
Power BI & Analytics
Project Management
Public Speaking
Sales Strategy
Team Management

Опыт работы

Country Manager
с 05.2021 - По настоящий момент |Kesko Senukai Digital
Internal systems, Qlik, Google, Searchnode, Salesforce
- Local team leadership & administration (up to 180 FTEs) - Setup local management goals and WoW standards - Establishing HQs processes and standards in the local office - 1a.lv and ksenukai.lv operational excellency improvements - Cooperation with Retail on improving Group omnichannel processes - Together with a team opening new Warehouse - Local Sales & Marketing strategy advising to the HQs team - Local Assortment development - B2B Sales channel development
Ecommerce Manager for Baltics and Belarus
03.2020 - 05.2021 |JYSK Baltics
Magento, JIRA, 1C, SAP, GA, Power BI
Oversee JYSK E-commerce business development in Baltics and Belarus markets; Budget annual E-commerce sales and e-commerce/marketing costs; Prepare weekly/monthly reporting via Power BI & Data Studio; Oversee JYSK E-commerce platforms technical development and projects related to it; With a team develop product commercial content across all JYSK digital platforms; Lead operational processes automation to improve availability and order processing speed; Lead UX/UI changes aimed at improving functional and commercial sides of the websites; Plan and lead SEO/SEM, email, SMS and social media marketing strategy; Implemented personalized email marketing strategy based on customer behavior across digital channels; Support JYSK global campaigns execution across E-commerce digital channels; Manage digital marketing and IT partners; Report to direct and executive management teams on E-commerce development progress; Cooperate with Retail, Logistics, Buying, IT, CS and Marketing to ensure E-commerce growth; E-commerce team management – 4 FTEs: Junior project manager, Email & Social media, Content Marketing, Content administration
Project Manager
с 06.2019 - По настоящий момент |Minimum Inc
JIRA, Youtrack, Nexudus, Wagtail, Shopify, Mailchimp
- Remote development team management - Regular communication with clients (US, Middle East) - UX/UI consultations - Content creation - Project tasks planning & prioritising - Potential solutions research - Ensuring end-functionality meets the customers needs
Ecommerce Development Manager
04.2019 - 05.2020 |JYSK Baltics
JIRA, Zendesk, Magento 2, Navision
Development of the new website designs based on customer experience data analysis; Support processes restructure and classification to improve response and resolution timings; Automated solutions development to enhance centralization and efficiency across company operational processes; Internal projects development: Advanced reporting, Order management, Courier partners management; Established process to register all incoming bugs and content changes, setup SLAs; Development budget planning and management; Agile project planning and implementation; Development team management – 4 FTEs - 3 developers and 1 QA/Content administrator;
Ecommerce Manager for Belarus
11.2017 - 04.2019 |JYSK Baltics
Magento 1& 2, JIRA, 1C, Navision
Development and launch of JYSK eRetail processes in Belarus Cooperation between Retail and eRetail in Belarus Processes and operations stabilisation to improve KPIs and annual targets Leadership and development of operational team 6 FTEs Daily processes automation and optimisation in ERP and CMS platforms Launch of IP telephony and CRM Delivery partners management and review Processes and guidelines setup Budgeting & reporting
Business Analyst & Web Development projects manager
10.2015 - 04.2019 |JYSK Baltics
Magento 1 & 2, JIRA, Navision, Mailchimp
WEB Development team manager - 3 FTEs WEB Development projects management Website redesign launch Magento 1 to Magento 2 upgrade Website launch in Belarus UX/UI project implementation Agile projects implementation JIRA user CRM platform launch in 4 countries eRetail logistics centralisation project lead eRetail daily operational processes automation and optimisation PM for cross department projects aimed at reduction of manual work and daily eRetail processes flow improvement

Образование

Business & Economics (Бакалавр)
2011 - 2014
Stockholm School of Economics in Riga

Языки

РусскийРоднойАнглийскийСвободно владеюЛатышскийРоднойНемецкийБазовый