DUTIES: - Define the most important digital marketing KPIs - Creating a strong performance marketing. Ensuring successful planning, execution, and optimization for critical traffic KPIs via paid, organic & own media channels - Identify trends and insights, and optimize spend and performance based on the insights - Evaluate emerging/alternative performance channels & projects. - Creating visual concepts for promotional activities (including visuals for ads and landing pages) - Tracking digital marketing performance - Overseeing the digital marketing budget. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Monitor SEO and user engagement and optimization - Collaborate with internal teams, agencies, and other vendor partners for a better user experience and results - Evaluate end-to-end customer experience across multiple channels and customer touchpoints - Developing and managing digital prospecting and remarketing campaigns - Identifying and testing new channels to continue to meet or exceed established critical metrics ACHIEVEMENTS: - Growth in the number of new-to-bank clients by 83% - 32% reduction in cost of acquisition

DUTIES: - Define the most important digital marketing KPIs - Creating a strong performance marketing - Ensuring successful planning, execution, and optimization for critical traffic KPIs via paid, organic & own media channels - Identify trends and insights, and optimize spend and performance based on the insights - Evaluate emerging/alternative performance channels & projects. - Creating visual concepts for promotional activities, including landing pages - Overseeing the digital marketing budget - Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Monitor SEO and user engagement and optimization - Collaborate with internal teams, agencies, and other vendor partners for a better user experience - Evaluate end-to-end customer experience across multiple channels and customer touchpoints - Developing and managing digital prospecting and remarketing campaigns - Identifying and testing new channels to continue to meet or exceed established critical metrics - A/B testing - Lead generation - Tracking digital marketing performance, including: - Web analytics - Usability audit - Full funnel building - Acquisition cost & Retention cost - ROI ACHIEVEMENTS: - Was awarded as “The best employee of "Rosbank" in the category "Innovations" in 2019 - Fulfillment of planned goals in digital channels: - growth in the number of new-to-bank clients by 82% - 21% reduction in cost of acquisition - Launch of the updated corporate website of Rosbank with a qualitative change in business metrics - The professional recognition of the new site is confirmed by awards: - The best website for a bank or insurance company, Golden site 2019 - Best corporate website, Tagline Awards 2019 - TOP 3 most convenient sites for smartphone users, Google

DUTIES: - Strategy development, selection of digital acquisition tools (Search, Paid Social, DisplayNetworks etc.), - Developing & executing omnichannel lead generation programs, with clear KPIs and objectives. - Building strong working relationships with key internal and external partners across marketing, sales, and go-to-market - Overseeing the digital marketing budget, control of income and expenses - Setting internal and external KPIs, building effective interaction within, and with external partners to achieve business goals. - Optimization of existing online sales channels. - Search, test, and integration into the existing sales funnel new channels, formats, and tools. - Optimization of business processes to improve the results of online attraction. - End-to-end analytics and analysis of the sales funnel, evaluation of the effectiveness of achieving business goals. - Market analysis, formation of hypotheses - Collection and analysis of business requirements ACHIEVEMENTS: - Fulfillment of planned goals in digital channels: - growth in the number of new-to-bank clients by 43% - 24% reduction in the cost of acquisition