As Head of the Market Research department (7 members in command), I rebuild the organizational system of the research process. I launched the system of tests, recruitment for in-depth interviews, and internal quantitative research projects in always-on-air mode. Team management Determining job responsibilities and the number of employees of a given profile, depending on the business units' needs and goals; Proposed staffing plans that include recruiting, promotions, transfers, and termination of current employees; Setting measurable goals and monitoring progress Research management Planning and organizing research projects (both internal and external); Managing external contractors conducting research activities and providing raw data; Monitoring customer satisfaction and collecting feedback on the results of conducted research work, implementing changes in the work process and task backlog based on provided feedback.

I managed the development of products and services for IT/Telecom marketing, retail chains, and FMCG companies. My responsibilities included the development of data processing methodologies, launching data visualization SAAS platforms, and building customer profiles based on their online behavior. Responsibilities: Communicating with external business stakeholders; Recommending optimal data-driven decisions. Making proposals on how the big data and the data models built based on it could be used to benefit the clients’ businesses; Full management cycle of the team of data scientists, starting with task definition and all the way through verification of work deliverables.

Consulting and supporting internal teams collaborating on developing new banking products and services for the B2B and B2C segments— developing customer journey mapping for the products. We prepared two products for the market launch. Responsibilities: Developing and conducting market research projects using internal as well as external resources; Coordinating internal net promoter score (NPS) and customer experience (CX) projects; Preparing proposals for various business units within the organizations based on research results; Presenting research results to the bank’s management team.

Searching for consumer insights for media strategies, including the integration of consumer journey into the framework of media strategies. Segmentation studies for digital strategies. Assessment of the advertising evaluation/placement in different media channels. Responsibilities: Management and quality assurance of qualitative and quantitative research projects both for clients and internal agency needs; Development of tools such as guidelines and questionnaires, processing of survey results using qualitative and quantitative analytical methods (Consumer Journey Mapping, Brand Prism, Momentum, and others); Preparing research projects based on Social Media listening and the adaptation of analytical techniques for the said projects.

Management of full research projects cycle for external clients (retail, automotive)

Management of full research projects cycle for external clients (FMCG, automotive)

Management of full research projects cycle for external clients (retail, automotive, FMCG)