Building award-winning and effective creative team of designers (overall 30+ from around the globe) worked as in-house agency within company for purposes and goals of global and regional marketing (event and digital), product marketing, Sales, HR, support and R&D requests. - Establishing design and creative processes through long journey of testing with different methods and approaches (scrum, agile) and models of concepts development, analyzing and applying automation for part of process - Leading creative role in the project team dedicated to Company's Rebranding, started in 2017 with following tactical and update iteration by iteration each year till now. - Leading design and UX role in wide project team dedicated to the project of Company's Main Site Redesign for 3 phases from 2017-2019, supporting role for the rest phases of the project until now. - Leading design and UX role in a cross functional team in re-inventing the partner portal, internal resource for channel marketing and partners with a wide range of types - creating and reviewing concepts of the team, leveraging insights to inform and design global strategies in digital and event marketing using all possible channels and tools covering design production for large scale integrated campaigns driven by paid media budgets - Leading creative and art direction roles in the project dedicated to the company's main event which was started as an annual and grew to an umbrella with different communication and messaging levels, wide geography, budget and scale. VeeamON events began in 2014 and generated a large lead funnel. - Working as a part of wider marketing team with externally (communication agencies and marketing consultancies) and internally (Demand generation, Paid Media, Analytics) under site main site and marketing communication improvements, conducting interviews with customers and making UX researches, A/B tests, optimizing customer journeys and content experience