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Регистрация: 04.04.2023

Natalia Kuleshova

Специализация: HR politics & analytics, HR policies, recruitment, head hunting
Marketing Lotus Notes
Marketing Lotus Notes

Портфолио

Elephant marketing

Digital recruitment & x-ray search of key positions: - Business Development Manager (BDM), - Head of digital Strategy, - Head of sales, proactive sales, account director, account managers, - SMM manager, copywriters, translators, - International PR Head, PR managers, - web designers, motion designers, - Strategy Marketing Head, marketing managers. Design & implementation of the personnel structure based on Bitrix24, personnel database on Bitrix24. Headcount administration. Budgeting, personnel costs’ reduction. Corporate events. HR branding: development and presentation of the company’s advantages, career website design & elaboration, measurement of the career website’ efficiency(conversion). Targeting, stop factors, conversion, landing, parcing, SMM activity. Reduction of the personnel hiring costs for 1 position, reduction of the placement terms.

Garden Ring

- Transformed Human Resources function from administrative role to business partner.Implemented best practice analysis and sharing in different areas of Company's business (hotel, restaurant, SPA, Beauty center). - Designed and implemented core programs in Performance appraisal and management that sharpened organizational efficiency and achieved buy in throughout the organization. -Developed & implemented new organizational structure, new incentive programs. - Designed, developed and implemented variety of variable incentive plans, including sales commission plans, annual bonuses and long term incentive plans. - Implemented Partnership model as a profit sharing program on different organizational levels. - Assessed and managed executive compensation programs on regular basis. Introduced the innovative reward program that was essential to the retention of key employees and to the business success. - Launched several successful initiatives including new recruitment processes (mass rectruitment, medium & top level)) that achieved a 10% reduction in cost. Implemented assessment center method and new Competency Model to recruit frontline personnel that enhanced ability to attract and recruit the most qualified employees (front desk); - Staff development by organizing trainings for the hotel & restaurant personnel.

ASP Group

- Key Responsibilities and significant achievements: - Successfully led HR strategy through a period of both organic and inorganic growth, implementing wide range operational and strategic HR projects, which supported the whole business strategy. - Audit & creation of new business structure in accordance with strategic plans, sales efficiency, staff efficiency, stimulation system development, set up proactive sales division by trade house "Albes". - Achieved competitive advantage by hiring and retaining top talents in management team and in new businesses (Perfaten/Ingermax/ASP-Engineering); - Headhunting: executive directors for 5 business units, sales & marketing head. - Responsibility for the recruitment process & staff selection activities (up to 50 vacancies per month in total); - Set up and supervised different executive search schemes, recruitment procedures, including mass recruitment for production, sales & marketing. - Improved operational efficiency of the HR by 15% through a strategy of HRIS optimization, shared services and Centralization of HR admin and support functions. - Monitoring and optimizing of staff schedules and job descriptions for different level positions. - Set up & supervised induction policy, development of personnel motivation and development programs. Working up & caring out of corporate events. - Executive search of top level positions of the Group (finance, marketing & sales, KAM, group brand managers, purchasing head, head of logistics, chief accountants, executive director of BE, HR team, head of budgeting department, executive directors). HR support to all business units of the Group, participation in all new business projects. - Design and induction of corporate trainings system, control of the results (welcome training).

Скиллы

Bitrix24, Strategically oriented leader with over 17 years of experience in HR management;
Corporate Events Organization
Lotus Notes
MS Outlook
MS PowerPoint
MS Project
MS Visio
MSVisio. Bitrix24. E-Staff
Project management
Recruitment
Strategic Marketing

Опыт работы

HR director
По 08.2003 |Samos
.
-Managed all kinds of HR activities: recruitment, adaptation, retention, motivation, performance appraisal, trainings, event management. - Worked out staff documentation (headcount, organizational structure), developed staffing strategy, stipulation of the recruitment process, employee recruitment and retention, employee induction plan, employee relations and culture building, internal communication and employer branding, Foundation & development of HR department, provided all kind of reports. Designed new reward system, salaries’ structures, set up relevant HR programs and activities. Teambuilding.
Digital HR Director
с 06.2016 - По настоящий момент |Elephant marketing
.
Digital recruitment & x-ray search of key positions: - Business Development Manager (BDM), - Head of digital Strategy, - Head of sales, proactive sales, account director, account managers, - SMM manager, copywriters, translators, - International PR Head, PR managers, - web designers, motion designers, - Strategy Marketing Head, marketing managers. Design & implementation of the personnel structure based on Bitrix24, personnel database on Bitrix24. Headcount administration. Budgeting, personnel costs’ reduction. Corporate events. HR branding: development and presentation of the company’s advantages, career website design & elaboration, measurement of the career website’ efficiency(conversion). Targeting, stop factors, conversion, landing, parcing, SMM activity. Reduction of the personnel hiring costs for 1 position, reduction of the placement terms.
HR Head of the Group
10.2014 - 06.2016 |Garden Ring (Hotel 4*)
.
- Transformed Human Resources function from administrative role to business partner.Implemented best practice analysis and sharing in different areas of Company's business (hotel, restaurant, SPA, Beauty center). - Designed and implemented core programs in Performance appraisal and management that sharpened organizational efficiency and achieved buy in throughout the organization. -Developed & implemented new organizational structure, new incentive programs. - Designed, developed and implemented variety of variable incentive plans, including sales commission plans, annual bonuses and long term incentive plans. - Implemented Partnership model as a profit sharing program on different organizational levels. - Assessed and managed executive compensation programs on regular basis. Introduced the innovative reward program that was essential to the retention of key employees and to the business success. - Launched several successful initiatives including new recruitment processes (mass rectruitment, medium & top level)) that achieved a 10% reduction in cost. Implemented assessment center method and new Competency Model to recruit frontline personnel that enhanced ability to attract and recruit the most qualified employees (front desk); - Staff development by organizing trainings for the hotel & restaurant personnel.
ASP Group HR Head
05.2011 - 10.2014 |ASP Group - leader in production & sales of aluminum ceiling, raised floors and facade systems
.
- Key Responsibilities and significant achievements: - Successfully led HR strategy through a period of both organic and inorganic growth, implementing wide range operational and strategic HR projects, which supported the whole business strategy. - Audit & creation of new business structure in accordance with strategic plans, sales efficiency, staff efficiency, stimulation system development, set up proactive sales division by trade house "Albes". - Achieved competitive advantage by hiring and retaining top talents in management team and in new businesses (Perfaten/Ingermax/ASP-Engineering); - Headhunting: executive directors for 5 business units, sales & marketing head. - Responsibility for the recruitment process & staff selection activities (up to 50 vacancies per month in total); - Set up and supervised different executive search schemes, recruitment procedures, including mass recruitment for production, sales & marketing. - Improved operational efficiency of the HR by 15% through a strategy of HRIS optimization, shared services and Centralization of HR admin and support functions. - Monitoring and optimizing of staff schedules and job descriptions for different level positions. - Set up & supervised induction policy, development of personnel motivation and development programs. Working up & caring out of corporate events. - Executive search of top level positions of the Group (finance, marketing & sales, KAM, group brand managers, purchasing head, head of logistics, chief accountants, executive director of BE, HR team, head of budgeting department, executive directors). HR support to all business units of the Group, participation in all new business projects. - Design and induction of corporate trainings system, control of the results (welcome training).
HR Head of the Group
11.2009 - 01.2011 |Real Group
.
- Implemented ROI metrics and other KPI's measurements of HR projects and HR Strategy on regular basis according to Balanced Score Card methodology. - Created new organizational structure based on the functional model by establishing investment company and defining roles and responsibilities of 10 BU in Moscow (investment company, production, regional distribution, whole sales, retail sales, installation of the intellectual building projects, VIP trading house, project sales, warehousing & logistics); Foundation of HR department (4 persons). - Provided HR support to all business units, worked out staff documentation: organizational structure (Visio), staff schedules (1C:8.1), job descriptions, HR budget, personnel costs budget (intalev); - Set up HR programs and procedures: recruitment policy, induction policy, employee retention policy, - Performance management system, compensation policy, reward & bonuses statements, key competencies cards.
HRD
11.2007 - 12.2009 |Pallettrade
.
- Responsible for the development, implementation and management of the projects related to the development of the corporate culture, mission & core values of the Group, business management system & HR strategy. - Design of the organizational structure of the Group by stipulating roles and responsibilities, working out staff documentation, setting up all HR programs and procedures: recruitment policy, employee retention policy, Performance management system, development & implementation of the corporate MBO & BSC management system: business planning, business reports, performance management, internal communications and employer branding. - In order to achieve the goals of the company and to make people to be responsible for them provided the session for the first line management team «Goal three and the development of the company», «Key performance indicators»,«Teambuilding», «Business meeting facilitation". - Compensation policy: to maximize work efficiency implemented BSC & KPI, elaborated benefit programs, designed salaries’ structures, provided compensation guidelines (base salary, integrated incentive system). - Overall control, problem-solving, establishing & developing staffing strategies and recruitment key policies for the Group, headcount planning & control, impacting the attraction, motivation, development and retention of people resources of the Group. - Executive search: Head of sales, Finance & Administration head, Purchasing head, Marketing strategy & development head, Chef Accountant, managing directors of the business units, Chef of the budgeting department, sales managers, HR team.
Head of HR Department
11.2005 - 11.2007 |Cats&Dogs
.
- Provided HR support to all business units, set up the main HR procedures, provided compensation guidelines. - Implantation of the long range planning system, supported relationship with authorities, responsible for all HR relevant processes including personnel planning & budgeting, recruitment and development as well as all administrative tasks in the human resources department. - Managing external suppliers of HR services (tax advisors, insurance company, etc.) - Worked out staff documentation (headcount plan, organizational structure), developed staffing strategy, stipulated recruitment process, implemented employee induction plan. - Employee relations and culture building, internal communications and employer branding, managing HR department, report on HR activities and provided all kind of reports. - Design of the payment system, salaries’ structures, set up HR programs. - Implementation of the budgeting process (INTALEV), payroll control, designed BSC/KPI systems, - Management of all kinds of HR activities: recruitment, adaptation, retention, motivation, performance appraisal, training & professional development, event management. - Executive search: marketing strategy, retail advising & development, head of IT department, KAMs, purchasing head, head accountant, head of sales. - Management system: design of the balance scorecards’ map.
Deputy HR director for economics
09.2003 - 11.2005 |Volga-Dnepr Airlines
.
Established effective lines of communication with corporate resources, such as passenger airlines, Volga-Dnepr UK Ltd, Branch Office of Volga-Dnepr UK Ltd. in Amsterdam, Volga-Dnepr-Unique Air Cargo Inc. etc., Volga-Dnepr Ireland, NIK insurance company, Volga-Trucks Ground Transportation Company, Volga-Dnepr-Leasing, International Educational Centre. Planning and controlling HR development strategy of the Group, implemented unified management standards, coordinated activities between all businesses of the Group, consolidated and effectively used each company's intellectual resource. Work efficiency programs. Career development programs of horizontal and vertical rotations.
HR coordinator
09.1997 - 09.1998 |"Walter Stipkovich Warenhandelsgesellschaft mbH"
.
Implemented and developed several HR activities: recruitment, induction, retention, motivation, performance,trainings, event management. Reported on HR activities and provided all kind of reports to the chef of the representation. Worked out staff documentation. Managed external suppliers of HR services (tax advisors, insurance company, etc.).

Образование

Pedagogic
По 1991
Moscow State Linguistic University
Management
По 1997
«Management Training International»

Дополнительное образование

Digitak Recruiting and X-Ray Search
По 01.2018
Shkola digital rekrutmenta Andreya Khokhlovskogo
Performance
По 01.2007
"Corporate sales performance"

Языки

ФранцузскийПродвинутыйАнглийскийСвободно владеюНемецкийСвободно владеюРусскийРодной
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