PostNews Group

Strategy & Vision: • GTM and roadmap creation for 5 product streams. • Creation and implementation of strategies for 5 product streams in marketing, branding, product & sales. • New opportunities researching, new streams launching, testing through MVPs, pivoting. • New channels testing & implementation, creation of sales funnel through B2B. Business administration: • Creation and realization of commercial KPIs. • Creation and optimization of business processes. • ROI, effectiveness and lead time increase across all departments, processes automation. Product Marketing Management: • Market feedback gathering (Quantitative & Qualitative research). • Market, competitors, trends and other markets research. • Creation of marketing-sales funnels, through CJM, customer journey & user stories. • A/B tests, growth hypotheses testing in AAARRR through Hadi-cycles. • Traffic & user segmentation, funnel conversion management & user advocacy growth. Finance & Budgeting: • P&L, incentives ROI & GM management (per stream & overall). • Marketing, team, product streams and initiatives budgeting, optimization, profitability increase. • Marketing funnel optimization based on P&L and unit-economy. Leadership & Coaching: • Hiring, team development, and work effectiveness increase. • Coaching & helping team-members with self-realization. • Personality identification & team balancing through Gallup Strengths 34. • Creation of open, trusting & responsible work-environment. • Leading sales with C-level members in government and corporations.

Crypterium

• Launched SEO, SEM, and Paid search channels created TA segmentation, portraits, pains, and motivation. • Based on that created new offers and business processes with product-marketing interaction. • Together with founders created a roadmap, 12-months product, and team focus, prioritized key metrics, and NSM. • Created landing for Seedrs, launched and managed lead-generation, launched and led internal projects to deliver all features pledged on crowdfunding. • Launched an ongoing reputation optimization project.

Pure Sense

• Online sales funnel strategy, distribution, GM, and cash-flow growth through B2B sales to concept-stores (also to drive GEO presence) through Account-Based Marketing and targeting • IG/FB, collaboration with brands, bloggers, and Media to drive brand awareness and trial CREATIVE.