Online and mobile marketing manager
Responsibilities:
Manage marketing team currently consisting of 4 members (PR, SMM, SEO, Adwords) + contractors
Brainstorm new and creative growth strategies for 130+ potential markets
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Solid understanding of App / Web marketing and funnels (Adwords certified is a plus)
Data driven mindset
Experience with automation or willingness to grow in this direction (experience with existing bid management systems / ability to write scripts or prepare tech specs for automation scripts)
Experience working with contractors / remote team members (copywriters, translators, graphic / video designers, agencies)
International exposure either through extensive marketing experience of a cross border product / service or hands on agency experience with international clients
2 years+ experience with Adwords
campaign creation from scratch
bid management and optimisation
semantics
1 year+ experience with Facebook ads
Advanced user of Google Analytics (should be able to set up advanced tracking, create tech specs for tech team and analyse reports). Experience with other app analytics systems is a plus.
Experience with A/B and multivariate experiments
Experience with other advertising networks is a plus
Understanding of SEO principles and tools
English language skills at a native level
Proven working experience in digital marketing
Personal Qualities
Сreative mind full of innovative ideas
Self-motivated to explore new technologies, applications and environments
Enthusiasm to work in a team and confidence to stand your ground
Analytical mind which can develop a strategy based on data
Attention to detail
Sense of humour (a must!)
We offer:
Innovative and highly interesting product
Friendly environment
Work is possible in one of the offices in Prague, London or Kiev
Paid vacation (20 working days) and sick-leave
Дополнительные инструкции
Work is possible in one of the offices in Kiev, Prague or London.