Online and mobile marketing manager
Responsibilities: Manage marketing team currently consisting of 4 members (PR, SMM, SEO, Adwords) + contractors Brainstorm new and creative growth strategies for 130+ potential markets Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements Solid understanding of App / Web marketing and funnels (Adwords certified is a plus) Data driven mindset Experience with automation or willingness to grow in this direction (experience with existing bid management systems / ability to write scripts or prepare tech specs for automation scripts) Experience working with contractors / remote team members (copywriters, translators, graphic / video designers, agencies) International exposure either through extensive marketing experience of a cross border product / service or hands on agency experience with international clients 2 years+ experience with Adwords campaign creation from scratch bid management and optimisation semantics 1 year+ experience with Facebook ads Advanced user of Google Analytics (should be able to set up advanced tracking, create tech specs for tech team and analyse reports). Experience with other app analytics systems is a plus. Experience with A/B and multivariate experiments Experience with other advertising networks is a plus Understanding of SEO principles and tools English language skills at a native level Proven working experience in digital marketing Personal Qualities Сreative mind full of innovative ideas Self-motivated to explore new technologies, applications and environments Enthusiasm to work in a team and confidence to stand your ground Analytical mind which can develop a strategy based on data Attention to detail Sense of humour (a must!) We offer: Innovative and highly interesting product Friendly environment Work is possible in one of the offices in Prague, London or Kiev Paid vacation (20 working days) and sick-leave Дополнительные инструкции Work is possible in one of the offices in Kiev, Prague or London.