Hoff

- Lifted landings' metrics: CR to catalog and add to cart by 2 times, ARPU by 1.4-4.2 times via implementing an internal landing constructor, customer research, UI studies & AB tests. Achieved in collaboration with 7+ designers, 3+ analysts, 5+ web developers by creating and maintaining 5+ landings per month with 1+ M visits. - Increased CR by 83% (YoY) of the Black Friday-22 landing on the stagnant Russian market. - Earned $100K by arranging AB test on the Black Friday landing (except for long-term profit). - Increased main page banners CTR by 2.3 times (YoY), listing banners CTR by 37% in half a year by testing creatives via polls, AB tests, and data analysis. - Doubled gift cards sales within a quarter via discovering and delivering product value, using non-paid promo instruments only. - Facilitated brand metrics (image & purchase intention) and generated turnover of 10 M + RUR via initiating a social project (extra activity). - Team management: indirect management of 3 developers + project and product analyst, 5+ designers. Led team of UI designers/developers to create from scratch and develop an internal landing constructor (using Agile, prioritization, polls, and UI & UX research, AB tests and data analysis). - Coordinating web and app banner creation and management with 7+ designers with a monthly reach of 5.4 M users. - Producing 5+ and maintaining 10+ landings per month with 1+ M visits. - Developing key web pages: actions, services, footer via UX research and tests, customer segmentation and CJM preparation, user fl ow and data analysis.

TRY.FIT

- Doubled acquisition rate and increased activation rate by 35% (MoM) by initiating changes in sign up / sign in path of the B2C app. - Supported products’ piloting in the USA, Mexico, China markets (localization & market adaptation). - Launched a new product in 4 months (self-service terminal) and improved the existing ones (app for managing POS scanner, app for users). - Developed product and market analysis (via Cust Dev, identifying core customer segments, preparing CJM and user flow scenarios) and set up the app analytics (key product events monitoring: installment, activation, retention, MAU) to identify customers’ pains and bottlenecks of the products and manage product metrics. - Initiated changes in the app UI to comply with GDPR requirements and provide the legal possibility to operate on the EU market.

Iteco Center for Innovations

- Managed developing blockchain products MVP, interacted with top clients (VEB, Rospatent) and partners re projects. - Created product development strategy for the Center based on market analysis and the Center’s strengths. - Managed selection of Skolkovo startups for cooperation in the accelerating program. - Recruited a blockchain team of 5+ developers. - Managed the first pilot blockchain product for the state agency (Rosreestr).