Daria Golubchikova

Регистрация: 27.12.2022

Специализация: Senior Digital Marketing Manager

cms CRM HTML Marketing Project Management SAP Продвижение проектов

Портфолио

IP Travel (Internet-project in the sphere of tourism)

Marketing manager. Responsibilities: - Competitors ́ and market analysis. - Marketing strategy compilation. - Marketing campaigns planning and realization. - Coordination of IT and marketing specialists. - Development of collaboration with foreign partners. - Preparation of information content for the portal. - Reporting on the assigned area.

Audi Russia (Volkswagen Group Rus)

CRM Manager (Customer Marketing Manager). Responsibilities: - Strategic and tactical CRM campaigns planning – in alignment with Head office. - Central CRM campaigns effectiveness analysis. - Informing end customers about new models, special offers on cars, spare parts and accessories with the help of CRM tools. - Research and implementation of new ways of communication with potential and existing customers. - Development and elaboration of loyalty program in terms of communications with customers. - Leading the project «myAudi Personal account»: check-up of functionalities, alignment of changes/upgrades with Headquarters, implementation of requirements from colleagues and customers. - Dealers’ CRM plans elaboration and approval. - CRM communications plans control, and quarterly bonus calculation based on dealers’ performance. - Control of agencies’ work on compilation and carrying out direct marketing communications. - Elaboration of recommendations for dealers on CRM communications process. - Organization and control of pitches for service providers for CRM-system development and implementation; control of providers performance. - Researches on target audience for update and analysis of information about existing/potential customers.

Audi Russia (Volkswagen Group Rus)

Senior Digital Marketing Manager (ATL group). - Digital and social media marketing strategy elaboration. - Creative materials and media planning for online-channels. - Innovative digital campaigns: CRM matching, look-a-like, retargeting. - Programmatic and context advertising campaigns launch. - SEO optimization of importer and dealers’ websites, Usability analysis and improvements. - Support of digital projects of dealer network (remarketing, online booking). - Social media marketing: leading profiles of Audi Russia in Facebook, Instagram, Youtube, Telegram, TikTok. - Projects with bloggers and opinion leaders , in order to support and boost brand image and products. - ORM strategy elaboration: working with brand image in Internet. - Implementation of lead generation instruments and features on audi.ru. - Development of online accessories shop with online payment and delivery: collection.audi.ru. - Development of Service calculator, Credit calculator, Trade-in projects. - Online reservation and prepayment in stock locator. - Integration of brand portal and dealer websites with VGR systems (RSE, CRM etc.). - Usability analysis and SEO. - Control of digital, creative and media agencies’ work. - Organization and control of pitches for service providers for digital projects in Audi Russia. - Budget planning and control. - Marketing ROI analysis in digital communications. - Special projects for brand promotion.

Скиллы

CMS

CRM

HTML

marketing

project management

SAP

Опыт работы

Senior Digital Marketing Manager (ATL group)

05.2017 - 11.2022 |Audi Russia (Volkswagen Group Rus)

- Digital and social media marketing strategy elaboration. - Creative materials and media planning for online-channels. - Innovative digital campaigns: CRM matching, look-a-like, retargeting. - Programmatic and context advertising campaigns launch. - SEO optimization of importer and dealers’ websites, Usability analysis and improvements. - Support of digital projects of dealer network (remarketing, online booking). - Social media marketing: leading profiles of Audi Russia in Facebook, Instagram, Youtube, Telegram, TikTok. - Projects with bloggers and opinion leaders , in order to support and boost brand image and products. - ORM strategy elaboration: working with brand image in Internet. - Implementation of lead generation instruments and features on audi.ru. - Development of online accessories shop with online payment and delivery: collection.audi.ru. - Development of Service calculator, Credit calculator, Trade-in projects. - Online reservation and prepayment in stock locator. - Integration of brand portal and dealer websites with VGR systems (RSE, CRM etc.). - Usability analysis and SEO. - Control of digital, creative and media agencies’ work. - Organization and control of pitches for service providers for digital projects in Audi Russia. - Budget planning and control. - Marketing ROI analysis in digital communications. - Special projects for brand promotion.

CRM Manager (Customer Marketing Manager)

08.2014 - 05.2017 |Audi Russia (Volkswagen Group Rus)

Responsibilities: - Strategic and tactical CRM campaigns planning – in alignment with Head office. - Central CRM campaigns effectiveness analysis. - Informing end customers about new models, special offers on cars, spare parts and accessories with the help of CRM tools. - Research and implementation of new ways of communication with potential and existing customers. - Development and elaboration of loyalty program in terms of communications with customers. - Leading the project «myAudi Personal account»: check-up of functionalities, alignment of changes/upgrades with Headquarters, implementation of requirements from colleagues and customers. - Dealers’ CRM plans elaboration and approval. - CRM communications plans control, and quarterly bonus calculation based on dealers’ performance. - Control of agencies’ work on compilation and carrying out direct marketing communications. - Elaboration of recommendations for dealers on CRM communications process. - Organization and control of pitches for service providers for CRM-system development and implementation; control of providers performance. - Researches on target audience for update and analysis of information about existing/potential customers.

Marketing manager

10.2013 - 08.2014 |IP Travel (Internet-project in the sphere of tourism)

Responsibilities: - Competitors ́ and market analysis. - Marketing strategy compilation. - Marketing campaigns planning and realization. - Coordination of IT and marketing specialists. - Development of collaboration with foreign partners. - Preparation of information content for the portal. - Reporting on the assigned area.

Senior Marketing Manager

08.2012 - 07.2013 |«Argus Media»

Responsibilities: - Development and implementation of marketing activities plan on Russia and CIS market. - Online marketing strategy elaboration (Argus website, external websites, social media). - Company’s brand awareness enhancement. - Preparation of content for www.argus.ru, company’s page in Twitter. - Promotion via Internet-sites and search engines (SEO + context advertising), webinars launch. - Clients database segmentation and update. - Compilation and planning of mail-shots with announcements via clients database (with Magnet mail). - Design/re-design of marketing materials (together with HQ and designers). - Events organization and support (forums, conferences, seminars), including media-partnerships. - Sales department support, telesales work coordination. - Marketing researches (market share, competitors, pricing). - Contribution to company’s market share growth, new clients and partners attraction. - Clients’ database update control (Microsoft Dynamics CRM). - Reporting to the head office, budget control.

Marketing Specialist

01.2008 - 08.2012 |PricewaterhouseCoopers Russia B.V. (PwC Academy)

Responsibilities: - Internet-marketing: - content management of PwC Academy website (www.training.pwc.ru): announcements of special offers and news, banners preparation, seminars’ schedule renewal, website’s usability improvement; - search engines optimization and promotion (SEO) of PwC Academy website: provider selection, website optimization, semantic core compilation, reports control; - context (PPC) and media advertising of PwC Academy services on external websites; - social media marketing – blogs, forums, Twitter. Project-management: - CRM-system implementation project in PwC Academy for the purpose of clients’ relationship optimization (Microsoft Dynamics CRM); - elaboration and implementation of statistical reports in CRM-system, measuring marketing ROI of all advertisement activities; - PR-support: work with PR-agencies, media-planning, control of publications (in printed media and online), contracts/billing; - launch of stimulating actions for clients (support of new training products, new offices openings in regions, actions before holidays, customers loyalty developing); - internal communications: informing of PwC’s employees about PwC Academy services, launch of internal campaigns for PwC employees; - direct marketing: compilation of schedule of mailings via database, contacts renewal, reports; - preparation of marketing materials: mock-up preparation and printing of yearly brochure, replication of CD-ROMs with an educational software for clients, printing of leaflets, booklets, notepads etc.; - event-management: coordination of trainers participation in exhibitions, forums, conferences; - preparation and announcement of internal client-events (presentations, open doors days); - competitors’ business research and analysis; - statistics control: registration forms, phone calls and clients’ feedbacks analysis with purpose of advertising methods effectiveness evaluation; - marketing budget control. July 2006 – January 2008 Maternity leave

Sales and Marketing Manager

02.2003 - 02.2007 |Moscow Representative office of UFESA (Spanish brand of home appliances, Bosch Siemens Group)

Responsibilities: Marketing and PR: - small home appliances market analysis (competitors prices and new products competitiveness, benchmarking); - launch of brand campaigns and promo actions all over Russia and CIS (planning and control of advertising budget, ATL and BTL-programs); - preparation of marketing-plan for the Headquarters of BSH PAE; - organization of product trainings for partner companies; - budgeting and production of POS materials and gifts for promo-actions; - translation and launch of product catalogues and promo-leaflets; - control of PR materials in mass media, press-releases writing; - renewal of www.ufesa.ru website; - conferences and away-days organization for partners. - Sales, Logistics: processing of customers’ orders, coordination of loadings from Spain, documents control, working with SAP (orders introduction, stock control, issuing of proformas-invoices), certification of products in Rostest (electronic appliances). - Finance: customers’ accounts supervision, monitoring of payments, orders’ statistics, regular statements of accounts and operations registration.

Образование

International Economic Relations faculty (Магистр)

1998 - 2003

Moscow State University for International Relations (MGIMO)

Языки

АнглийскийСвободно владеюИспанскийСвободно владеюНемецкийБазовый