● Lead the design process, from concept to execution, ensuring high-quality deliverables that align with project objectives and user needs. ● Collaborate closely with cross-functional teams, including product managers, developers, and stakeholders, to define project requirements and establish design goals. ● Conduct user research, usability testing, and analysis to gain insights into user behavior and inform design decisions with focusing in UCD. ● Develop wireframes, prototypes, and mockups to visualize design concepts and iterate on solutions based on user feedback. ● Create user interface designs that prioritize usability, accessibility, and aesthetic appeal, while adhering to brand guidelines and design principles. ● Mentor and provide guidance to junior designers, fostering a collaborative and supportive team environment. ● Drive continuous improvement in design processes and methodologies to optimize efficiency and effectiveness in delivering exceptional user experiences. ● Handling ongoing Health Information and Insurance Systems for the Dubai Health Authority as project manager.

● Collaborated with stakeholders to understand business objectives, user needs, and technical requirements for the truck delivery service mobile app. ● Conducted user research, including user interviews, surveys, and competitive analysis, to gather insights and inform design decisions. ● Created user personas, user flows, and wireframes to visualize the app's structure and user interactions. ● Designed intuitive and visually appealing user interfaces for the mobile app, ensuring consistency across platforms and adherence to brand guidelines. ● Developed interactive prototypes using tools such as Sketch, Adobe XD, or Figma to demonstrate user flows and validate design concepts. ● Conducted usability testing sessions with target users to gather feedback and iteratively improve the app's usability and user experience. ● Worked closely with developers to ensure smooth implementation of design solutions, providing detailed design specifications and assets. ● Stayed updated on industry trends, emerging technologies, and best practices in mobile app design to enhance the app's features and functionalities. ● Contributed to product strategy discussions, providing insights and recommendations based on user research and design expertise. ● Our app revolutionizes logistics with seamless scheduling, real-time tracking, and streamlined communication for efficient and reliable deliveries.

● Led the design process for mobile delivery apps, similar to Marsol, focusing on intuitive user experiences and efficient delivery workflows. ● Collaborated with stakeholders to define project objectives, user needs, and technical requirements. ● Conducted user research, including interviews and usability testing, to gather insights and validate design decisions. ● Developed wireframes, user flows, and interactive prototypes to visualize app features and workflows. ● Designed user interfaces that prioritize ease of use, accessibility, and brand consistency. ● Worked closely with developers to ensure seamless implementation of design solutions. ● Iteratively improved app usability based on user feedback and analytics data.

● Collaborated closely with product managers, Marketing team and developers to translate business requirements into intuitive and user-friendly app interface and visual graphics. ● Designed wireframes, user flows, and prototypes to communicate design concepts and iterate on user interface solutions. ● Developed visually appealing graphics, icons, and branding elements that aligned with the app's overall design language and enhanced brand recognition. ● Implemented responsive design principles to ensure consistent and optimal user experiences across various devices and screen sizes. ● Conducted usability testing and gathered feedback to validate design decisions and make data-driven improvements to the app's interface and functionality. ● Stayed abreast of industry trends and best practices in UI/UX design and graphicdesign, incorporating innovative design techniques and technologies into project deliverables.

● Leveraged User-Centered Design (UCD) principles to create intuitive and engaging user experiences for mobile apps, websites, dashboards, and landing pages across various industries. ● Collaborated closely with clients to understand their business objectives, target audience, and project requirements. ● Conducted user research, including user interviews, surveys, and usability testing, to gather insights and inform design decisions. ● Developed wireframes, user flows, and interactive prototypes to visualize and iterate on design concepts. ● Designed user interfaces that prioritize usability, accessibility, and aesthetic appeal, while ensuring brand consistency. ● Worked closely with developers to ensure seamless implementation of design solutions and provide support throughout the development process. ● Delivered high-quality design assets and documentation, including style guides and design specifications, to facilitate collaboration and maintain design integrity. ● Managed multiple projects simultaneously, adhering to deadlines and delivering exceptional results that exceed client expectations. ● Stayed updated on industry trends, emerging technologies, and best practices in UI/UX design to continuously enhance skills and deliver innovative solutions. ● As a UI/UX designer, I've worked on a diverse range of projects, including mobile apps, websites, dashboards, and landing pages. ● For mobile apps, I focused on creating intuitive interfaces tailored to smartphones and tablets. In website design, my goal was to craft engaging layouts that guide users seamlessly through content. ● Dashboards required me to design interfaces for data visualization, facilitating easy monitoring and analysis. Additionally, I specialized in creating persuasive landing pages, optimizing them for marketing and promotional purposes. ● Throughout these projects, my emphasis has always been on delivering user-centric designs that prioritize usability and enhance overall user experience.