● Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget. ● Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting. ● Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

● Monitor and communicate marketing campaign progress to relevant stakeholders. ● Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content. ● Developed and maintained performance dashboards, providing real-time visibility into key performance indicators. ● Utilized statistical models to analyze customer behavior, leading to a 25% improvement in customer retention. ● Increased web traffic by over 23% by incorporating improved content management tools and social media applications. ● Managed all company social media activity, the media management system (MMS), and contributed content to the company website using Shopify. ● Provided actionable insights to optimize digital marketing channels, resulting in a 20% increase in lead generation.

● Developed and Executed action plans that included reducing operational costs by 30%. ● Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management. ● Analyzed the ROI on a total media spend of over $1 million for 2020. ● Improved app visibility, resulting in a 30% increase in organic downloads and enhanced app store conversion rates. ● Reduced cost per acquisition by 35% and raised conversion rates by 40%.

● Successfully curated and executed over 50 events within a span of 3 years as the PR & Event Manager at Club Mix, enhancing the club's reputation and solidifying its position as a premier entertainment venue. ● Brought in a stellar lineup of over 20 renowned artists, including iconic figures such as Soulja Boy, Lil Uzi, an NBA player, and a Korean artist, drawing diverse and enthusiastic crowds to Club Mix.