● Managed all corporate marketing functions with budget over 30M rubles. Main achievements: +270% orders growth YY, + 400% traffic growth YY, +42% revenue growth in CRM channel MM, Second time buyers share +14% YY. ● Loyalty program launching. Developed logical and financial model. It was presented and agreed on by headquarter in France. ● Established new social media team including content developers that grew company’s web presence and global brand awareness by 24%. ● Negotiated new contracts with vendors, saving 8M rubles for the marketing budget. ● Led marketing platform integration(CDP, Emarsys). ● Elaborated positioning, brand strategy, brand book and digital strategy for SuperStep.

Managed and developed CRM and personalization strategy for key e-com market players in Russia. Main achievements: raised on average RPV +3%, AOV +10%, revenue in CRM-channel +131% for 20+ e-stores. Also: built 200+ trigger sequences, launched 100+ A/B tests of web pages and email letters. ● Segmentation and analysis subscriber's base. ● Built different cross-channel communication sequences. ● Project management in integration. ● Built analytical reports. ● Managed performance marketing channels.

Started as a small project exporting goods from China, later on project grew up into separate fashion brand. ● Had made revenue 1M rubles per month. ● Became an official distributor of shops "Respublica" and "Yunost". ● Set up a team of 6 members.