Call center & complaints management. Methodology & standards development. Serves & audits in dealer network.

Management of UAZ models lifecycle in both short-term and long-term perspective. Pricing. Product launches coordination. Development of long-term sales and production plans. SsangYong brand management (re-launch on Russian market, marketing validation of project localization).

Senior Brand Manager. - Development and presentation of new projects for Russian market: target audience, product requirements, promotion strategy, sales forecast and return on investment. - Coordination new product launch. - Model annual budget development and control of its execution. - Pricing and incentives development. - Advertising campaigns negotiations: agencies briefing, control of creative material and media plans content. Product Manager. - Market analysis and evaluation of products competitiveness. - Pricing tactics development. - Validation of products requirements on the Russian market. - Control and development of communication materials: web-site, brochures, banners, press releases. - Product news presentations for press and dealers. - Participation in accreditation of converters.

Wide range of responsibilities typical for startups: starting from tenders management to development and implementation of business processes. Product portfolio development – from recipes to commercial launch. Design development: package, POSM, digital. Promotion: development and control of trade-marketing actions and BTL activities. Completed projects: - Launch of new products in oatmeal cereals segment. - Organization of BTL campaign on federal level and with minimal contract price (growth of sales - by 40% within 4 months).

Preparation for launch of luxury Hotel/SPA/Fitness/Beauty clinic. Corporate identity development, naming. Promo materials and media strategy development. Corporate culture management: trainings, team buildings and events for staff.

Product development – from formulation to commercial launch. Analytics: sales (AC Nielsen), research initialization. Design development: packaging (packing and label), POSM, digital content. Pricing and development of trade-marketing activities. Completed projects: - Re-launch of liquid detergents (BiMAX – 15 times increase of sales) and fabric softeners categories (brand “Love” +25%, brand “Peryshko” – 4 times growth). - Corporate web-site development.

Budgeting & pricing. Promotion: from events organization to web-site creation. Recruitment & training of personnel, establishment of working standards. Communication with foreign investors. Completed projects: Restaurant re-launch with Australian Stonegrill Franchise. Opening of the first Yandex. WiFi hotspot in Kazan.