Achievements: Quadrupled turnover — $30+ M (in 2021) while maintaining the margin percentage and profitability (profit reported in 20 quarters). Average turnover growth dynamic over 5 years: +35% on a year-to-year basis. Development of new business lines — the share of alternative (non-Hi-Fi) categories constituted over 50% of the overall turnover in 5 years. Increased portion of the private label (proprietary trademarks) to 25% of the total turnover. Expanded sales channels — in addition to the proprietary online and offline retail, the dealership channel saw a manyfold expansion; launch on marketplaces (Yandex.Market, Ozon). Doubled the traffic, tripled the customer base. Created a fully functional business line team (digital, editing, content creation, brand promotion, event, engagement with the existing customer base, trade marketing). Direct supervision over 20+ employees. Crisis management — rapid relocation of resources and optimization during the pandemic led to further revenue growth.

Achievements: Implementation and successful launch of sales in the e-commerce channel. Development of a modern e-commerce platform. Complete design and launch of the front office structure.

Achievements: Quadrupled turnover — to $3+ M per year. Increased economic efficiency — drove the profit of the e-commerce segment. Doubled the customer conversion rate on the e-commerce platform (web-site). Increased the quality of service. Net Promoter Score (NPS) — 95.4%. Established an omni-channel — integration between online- and offline-channels by launching the Click & Collect and Delivery from the Store services. Omni-channel sales constituted 25% of the e-commerce turnover. The share of online orders increased to 4% of the total offline turnover. Successfully transferred e-commerce processes to SAP ERP. Transitioned Reward Program participants from discounts to bonuses.

Achievements: Launch of e-commerce sales from scratch. More than tripled the turnover in the e-commerce channel — to $0.5+ M per month. Supervised the department to achieve planned goals for revenue, profitability, and costs. Organized and trained the staff, turning it into a well-coordinated team of experts.