Reinvent Hotel Digital Experience at Scale

As the 2nd largest hotel chain in China, Huazhu has over 3000 hotels and 500,000 rooms in the country alone. The mobile app, with 100 million users, which is the major marketplace for all its core business - hotel sales, membership program, e-commerce, and more, faces server challenges from OTAs and other competitors for their cheaper pricing and good user experiences. The leadership team came to us with one ask: How might we reinvent the app to be differentiated and true to the company’s brand? I work as a lead designer to layout the project roadmap, facilitate collaboration with the client, and direct the redesign from research, design all the way to production. After 7 weeks of close collaboration, we reconstructed the app’s content structure, identified a set of key features, and create a new visual system that captured Huazhu's brand image.

Designing an End-to-end Early Liver Cancer Detection Service

The project challenges were to design an end-to-end user-centered liver cancer early detection experience that will differentiate Genetron in China as well as to help people learn about gene tests and develop a new digital approach to the delicate and often taboo topic of cancer screening for users. The outcome includes a differentiating value proposition and the End-To-End service was designed with 3 different touchpoints: the online and offline advocacy to help people to learn, in-home testing kit and nurse kit, and a digital app that supports the user along the whole journey. I designed all of the app— the IA, the content, all of the screens, user flows, and interactions. I conducted weekly user test and iteration. I also coordinated the digital agency from early phase of the project. And continuously help them to design and develop the product.

Redesign The Volvo Cars App for a New Car Model

EX30 is Volvo’s new electric car model. The objective of this project was to design a mobile app for the EX30 that integrated its new features into the existing structure and IA of the current Volvo Cars App while enhancing the user experience. In this project, I led the product design, and closely collaborate with product owners and developers through an agile approach. Through the project, I also provided feedback and guidance to a junior UX designer, ran design critiques, and drove alignment between the global mobile team, China mobile team, and the China development team.