Emblem of Avito Product OwnerProduct Owner Avito Full time Avito Full time May 2018 - June 2020 · 2 years 2 months May 2018 - June 2020 · 2 years 2 months Moscow, RussiaMoscow, Russia Avito.Auto (17 months, 01/2019 – 06/2020) Responsible for the experience of buyers and sellers at Avito.Avto -- Increased ad views and increased the conversion of visitors to buyers -- Increased sales of Autoteka reports by X% -- Increased user engagement and retention through content projects -- Implemented an infrastructure project: designing the logic of the autocatalog and implementing it in the search for ads and for submission (submission form and autoload) Avito (10 months, 03/2018 – 01/2019) Responsible for customer experience / Buyer Experience on Avito -- Increased ad views by M% and increased visitor-to-buyer conversions by N%

Responsible for launching an online merchandise store: -- Designed the product line and organized the production -- Prepared content and launched the website -- Built a sales process according to the fulfillment modelAnswered

Responsible for everything except writing code. -- Designed guides for iOS and Android

He was responsible for conducting research for Yandex services aimed at creating an understanding of the opportunities and risks for their development. -- Formed and organized the work of a team of 5 people -- Carried out a series of studies for services: Auto, Real Estate, Work, Weather, Unified State Examination, Market, Disk, Mobile Yandex Maps, Travel, Auto.ru

Responsible for traffic growth, user experience. Improved the quality of responses to automotive queries in Yandex search results. -- Increased attendance by 7 times, up to 750K MAU -- Improved Yandex search results metrics by answering information and reference questions about cars -- Designed and launched a new version of the Auto 2.0 service, which made it possible to increase the focus of the service on the tasks of users in choosing cars.

Responsible for leads from the Internet: -- Set up an analytics system for tracking calls to the call center (a prototype of end-to-end analytics) -- Increased the number of initial requests (leads) by 3 times from 15 to 50 per week. Due to high-quality traffic sources and optimization of the conversion funnel on the site (uploading the current stock and prices, completeness of the description, callback, etc.) Organized BTL events: presentations of new models and test drives on autotracks.

Organized participation in exhibitions: -- Stand design, materials preparation and logistics for MIMS 2003, AutoExotica 2003-04, Tuning 2003 Optimized the technological process for the production of fiberglass products -- Reduced the number of defects in manufactured products by 30% -- Reduced product cycle time by 15%