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    Регистрация: 27.09.2022

    Ekaterina Samsonova

    Маркетинг
    senior
    Специализация: Marketing Manager
    Salesforce CRM Продуктовый маркетинг facebook ads ERP Marketing

    Портфолио

    LLC Red Collar

    1. Building marketing team and competence – both for the Red Collar internal goals and as a consulting service 2. Marketing Planning and Budget Management 3. Market research and market monitoring, competitors research and trends analysis. 4. Go-to-market strategy and entering new markets (MENA and USA) 5. Content marketing planning 6. Event marketing planning and management, including own events preparation and external events participation and sponsoring 7. Account Based Marketing: goals, planning and orchestration 8. Partners marketing 9. Product marketing for Red Collar clients: market research, marketing strategy, promotion and goto-market activities 10. General business strategy planning and implementation

    Atos

    1. Leading the team of Division financial controllers of different Legal Entities within Nordics business unit. 2. P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin). 3. Creation action plan for Service line to improve financial results. 4. Standard Cost Rates analysis and calculation. 5. Providing monthly, quarterly and semester based financial and commercial reports (IFRS). 6. Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. 7. Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). 8. Implementation, preparation and coordination of budget and forecast processes. 9. Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. 10. Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. 11. The main contact for ad hoc and cost base analysis.

    Atos

    1. Leading the team of Division financial controllers of different Legal Entities within Nordics business unit. 2. P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin). 3. Creation action plan for Service line to improve financial results. 4. Standard Cost Rates analysis and calculation. 5. Providing monthly, quarterly and semester based financial and commercial reports (IFRS). 6. Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. 7. Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). 8. Implementation, preparation and coordination of budget and forecast processes. 9. Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. 10. Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. 11. The main contact for ad hoc and cost base analysis.

    Скиллы

    Accounting
    Ad hoc analysis
    Advanced Microsoft Office user incl. Excel and Bex-analyser
    ERP-systems
    Facebook Ads
    financial management and business processes
    High experience in marketing, accounting, ad hoc analysis, financial management and business processes of the enterprise
    LinkedIn Ads
    Professional psychologist
    Proficient user of CRM Microsoft Dynamics, ERP-systems, SalesForce, LinkedIn Ads, Facebook Ads
    SalesForce
    Strong knowledge of banking, securities and principles of macro- and microeconomics, financial management and accounting

    Опыт работы

    Head of Marketing
    с 05.2022 - По настоящий момент |LLC Red Collar
    .
    1. Building marketing team and competence – both for the Red Collar internal goals and as a consulting service 2. Marketing Planning and Budget Management 3. Market research and market monitoring, competitors research and trends analysis. 4. Go-to-market strategy and entering new markets (MENA and USA) 5. Content marketing planning 6. Event marketing planning and management, including own events preparation and external events participation and sponsoring 7. Account Based Marketing: goals, planning and orchestration 8. Partners marketing 9. Product marketing for Red Collar clients: market research, marketing strategy, promotion and goto-market activities 10. General business strategy planning and implementation
    Head of Marketing for USA, UK, DACH markets (Finance practice)
    11.2018 - 05.2022 |LLC DataArt
    .
    1. Leading the Marketing team of Finance Practice 2. Marketing Planning and Budget Management 3. Market research and market monitoring, competitors research and trends analysis. 4. Go-to-market strategy creation and implementation, both marketing and sales campaigns planning and execution (USA, UK, DACH markets) 5. Launch marketing campaigns in Facebook and LinkedIn, define SEO strategy und find subcontractors for implementation. 6. Content marketing planning 7. Event marketing planning and management, including own events preparation and external events participation and sponsoring 8. Sales enablement as a result of cooperation of Sales and Marketing teams 9. Account Based Marketing: goals, planning and orchestration 10. Manage the market calendars and set up activities that are aligned with company business objectives and marketing strategy to support sales and channel development of local subsidiary 11. Monitor and report marketing activity results and recommend improvements (CRM Microsoft Dynamics and Salesforce) 12. Ensure that all marketing activities and materials are in line with the brand identity, local policies, and localization guidelines provided 13. Serve as the primary go-to person to discuss as-needed marketing matters in the broadest sense 14. Work and communicate efficiently with own team and other departments (e.g. Sales, Presales, Service, Stakeholders) 15. Create reports with status and outcome of the campaigns and promotions for Stakeholders, Sales Managers about the running campaigns and promotions
    Senior Financial Controller and Team lead – Nordics Division and Indirect functions
    07.2017 - 11.2018 |Atos IT Solutions and Services
    .
    1. Leading the team of Division financial controllers of different Legal Entities within Nordics business unit 2. P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin) 3. Creation action plan for Service line to improve financial results 4. Standard Cost Rates analysis and calculation 5. Providing monthly, quarterly and semester based financial and commercial reports (IFRS). 6. Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. 7. Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). 8. Implementation, preparation and coordination of budget and forecast processes. 9. Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. 10. Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. 11. The main contact for ad hoc and cost base analysis.
    Senior Financial Controller - Germany Consolidation and Management reporting & reporting infrastructure
    03.2014 - 07.2017 |Atos IT Solutions and Services
    .
    1. Leading the team of Division financial controllers of different Legal Entities within Nordics business unit 2. P&L analysis and budgeting (Total/External revenue, Project Margin, Operating Margin) 3. Creation action plan for Service line to improve financial results 4. Standard Cost Rates analysis and calculation 5. Providing monthly, quarterly and semester based financial and commercial reports (IFRS). 6. Providing annual financial reports + "hard close" May and November according to international accounting guidelines. Auditing executed by external financial auditors. 7. Preparation of management reporting for GER Management Board and for Group Finance. Report consolidated KPIs of the GBU Germany into Group Finance reporting system (IRIS – Oracle enterprise). 8. Implementation, preparation and coordination of budget and forecast processes. 9. Master Data Management: hierarchy maintenance for profit/cost centers, accounts and customer hierarchies. 10. Prepare Management presentations for different purposes: group and internal monthly reviews, supervisory board, auditor requests, economic committee. 11. The main contact for ad hoc and cost base analysis.

    Образование

    Industrial and organizational psychology
    с 2022
    Moscow Institute of Industry and Finance
    Psychologist
    с 2019
    Moscow institute of humanities and economics
    Cambridge English: First (FCE)
    с 2013
    level B2
    Economics department, Accounting, analysis and audit
    с 2010
    Voronezh State University
    Economics department
    с 2008
    Voronezh State University

    Языки

    РусскийРоднойАнглийскийПродвинутыйНемецкийСредний
    SalesforceCRMfacebook adsERP