Ekaterina Bublik

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Регистрация: 04.04.2022

Маркетинг

senior

Специализация: CMO, Head of digital marketing

QA Unity CRM SAP SQL Jira CSS HTML

Портфолио

Futuretech (IT solutions)

Futuretech (IT solutions) Managed product & project development for 2 IT services and 2 teams. Products: - HEXA - AI-based platform for 3D content (AR, VR, 3D). - ARKit - data-based tool for shopper experience personalization. - ExposeBox - platform that quickly learns customers’ behavior and personalizes their entire shopping experience. MAIN ACHIEVEMENTS: - Hexa was placed in the top 9 trending startups 2017 according to IKEA&MEGA as a result of MEGA Accelerator. - ARKit feature was successfully implemented and tested under MEGA Accelerator. MAIN RESPONSIBILITIES: • Created an outcome driven roadmap, product marketing materials, technical documentation and analytics for internal and external uses. • Owned and executed the delivery of a product roadmap, features, and key initiatives. • Defined the product vision and long-term/short strategies. • Analyzed business & competitors and drew conclusions, proposed action plans. • Conducted clients interviews for a proper development of exciting and new features. Articulated and tested product hyphenizes. • Managed, integrated, monitored and executed services for Ozon.ru, Lamoda, MEGA, IKEA Centers Russia. • Worked, partnered and reported directly to the main investor and founders.

Experian Consumer Services / Costa Mesa

• Launched, trafficked, monitored and optimized 50 campaigns using DoubleClick, Tune, and Cake third-party ad serving platforms for Experian and Free credit report brands. • Provided QA and troubleshooting support for ad tags and campaigns. • Created mobile app tracking links for the mobile app. • Acted as the liaison between marketing and the internal creative department to submit, organize, QA and distribute new creative assets across internal teams. • Led cooperation and communication with the publisher digital teams, publisher sales teams, agency/advertiser and solutions vendors regarding campaigns, and creative or reporting issues. Trained fellow team members. • Built, run, analyzed and distributed ad serving platform reports to monitor performance, communicate insights/trends, conducted validation, and proactively diagnosed any issues.

Enter Capital

• Developed, implemented, tracked and optimized digital marketing campaigns across all digital channels (email, social media, SEO, digital advertising). • Measured and reported performance of all digital marketing campaigns, and assessed against goals using Google Analytics & AdWords, LinkedIn Insights. • Managed email campaign set up, validation, execution, and testing through Hubspot & MailChimp. • Set up campaign workflows, A/B testing and triggers in the marketing automation platform. • Identified trends and insights, and optimized budget and performance based on the data intelligence. • Created reporting dashboards and/or custom reports for improved campaign performance. • Worked with support resources to resolve technical issues related to email templates, list segmentation and other aspects of email execution.

Скиллы

AdWords

Atlassian Jira

Content Marketing

CRM

CSS

Cust Dev

Data Analysis

Digital Marketing

Email Marketing

Expert SQL

Google Analytics

HTML

MS Project

Phyton growth hacking

Project Launch

Project Management

Python

SAP

Social Media Marketing

Teamleading

Team Management

Trello

Unity

Опыт работы

Head of digital marketing

с 12.2017 - По настоящий момент |Blockchain projects and startups

Managed the general, complex marketing strategy for the main token sale and post ICO period & IEO. Projects: - Agency of Independent Journalism & Crypto-A (Moscow, marketing agencies). - InnovaMinex (Spain, #1 Cryptocurrency in precious metal mines). - ARROUND (Moscow, ARROUND is a decentralized augmented reality (AR) platform). - SKYFchain (Estonia, the first blockchain based B2R (Business-to-Robots) Operating Platform). MAIN ACHIEVEMENTS: - InnovaMinex raised $4M. - ARROUND raised $5M soft target during the private sale. - SKYFchain raised $2.5M presale target in 5 days. MAIN RESPONSIBILITIES: - Developed complex PR, content & marketing strategies, provided media planning and budgeting. - Built a marketing team from scratch. - Managed teams to execute the strategy for all channels - email, SMM, listings, Google Adwords, Telegram, Yahoo, marketing in messengers (Telegram, Kakao Talk & Wechat). - Analyzed and evaluated the performance of all digital channels. - Developed & tracked main KPIs. - Sourced, selected, evaluated and managed teams, freelancers and vendors for local and global marketing support - web design, UI, UX, PR, analytics, sales, events . - Planned and managed global events (China, Japan, South Korea, Thailand). - Managed creation of the website, content, all marketing materials (roll-ups, banners, brochures). - Worked closely with leaders in sales, support, product teams to ensure that the marketing strategy supports and accelerates the growth.

Product Manager, team lead Hexa & Expose Box

01.2017 - 12.2017 |Futuretech (IT solutions)

AR, VR, 3D

Managed product & project development for 2 IT services and 2 teams. Products: - HEXA - AI-based platform for 3D content (AR, VR, 3D) - ARKit - data-based tool for shopper experience personalization - ExposeBox - platform that quickly learns customers’ behavior and personalizes their entire shopping experience, http://www.exposebox.com/ MAIN ACHIEVEMENTS: - Hexa was placed in the top 9 trending startups 2017 according to IKEA&MEGA as a result of MEGA Accelerator - ARKit feature was successfully implemented and tested under MEGA Accelerator MAIN RESPONSIBILITIES: • Created an outcome driven roadmap, product marketing materials, technical documentation and analytics for internal and external uses • Owned and executed the delivery of a product roadmap, features, and key initiatives. • Defined the product vision and long-term/short strategies • Analyzed business & competitors and drew conclusions, proposed action plans • Conducted clients interviews for a proper development of exciting and new features. Articulated and tested product hyphenizes • Managed, integrated, monitored and executed services for Ozon.ru, Lamoda, MEGA, IKEA Centers Russia • Worked, partnered and reported directly to the main investor and founders

Digital Ad Operations Specialist

11.2015 - 01.2017 |Experian Consumer Services/ Costa Mesa, California, USA www.experian.com

• Launched, trafficked, monitored and optimized 50 campaigns using DoubleClick, Tune, and Cake third-party ad serving platforms for Experian and Free credit report brands • Provided QA and troubleshooting support for ad tags and campaigns • Created mobile app tracking links for the mobile app • Acted as the liaison between marketing and the internal creative department to submit, organize, QA and distribute new creative assets across internal teams • Led cooperation and communication with the publisher digital teams, publisher sales teams, agency/advertiser and solutions vendors regarding campaigns, and creative or reporting issues. Trained fellow team members • Built, run, analyzed and distributed ad serving platform reports to monitor performance, communicate insights/trends, conducted validation, and proactively diagnosed any issues

Digital Marketing Specialist

08.2014 - 12.2015 |Enter Capital, San Francisco/ Los Angeles, USA www.entercapital.com

• Developed, implemented, tracked and optimized digital marketing campaigns across all digital channels (email, social media, SEO, digital advertising). • Measured and reported performance of all digital marketing campaigns, and assessed against goals using Google Analytics & AdWords, LinkedIn Insights • Managed email campaign set up, validation, execution, and testing through Hubspot & MailChimp. • Set up campaign workflows, A/B testing and triggers in the marketing automation platform • Identified trends and insights, and optimized budget and performance based on the data intelligence • Created reporting dashboards and/or custom reports for improved campaign performance • Worked with support resources to resolve technical issues related to email templates, list segmentation and other aspects of email execution

Marketing Executive

01.2012 - 12.2013 |TIMWE (Portuguese mobile payment service provider) Moscow, www.timwe.com

• Designed briefs for "MTS-Health", a mobile subscription service under MTS website, the biggest mobile provider in Russia • Led the team of 6 people (marketing managers, developers, analysts) under the “MTS-health” project. • Built a new network of 350 cost-per-click affiliates worldwide in 1 year by evaluating the top mobile websites with high traffic in health category, contacting them, agreeing with them to cooperate • Investigated reports on new users, billing activities, CPA, CPC, CPM, ARPU, ROI, CLV, retention rate in order to improve the performance of the service under MTC portal • Built a membership base for MTS-health subscription service in 1 month – 7,000 paid members &10, 000 free members

Образование

Finance, Finance and Credit (Магистр)

По 2012

Plekhanov Russian Economic University, Moscow

Marketing, Marketing (Магистр)

По 2010

Plekhanov Russian Economic University, Moscow

Marketing, Master in international marketing (Магистр)

По 2014

HULT INTERNATIONAL BUSINESS SCHOOL, San Francisco

Языки

АнглийскийСвободно владеюИспанскийБазовый