Sole designer at a foodtech SaaS startup, owning end-to-end product design from discovery to delivery for an internal scheduling and workflow platform used daily by restaurant teams. ● Led initial product discovery and customer journey mapping, conducting 15+ user interviews that directly informed a focused MVP scope, preventing feature creep and enabling a successful launch within 4 months. ● Reduced manager scheduling time by 3x by redesigning the core planning workflow, directly addressing key pain points identified in user research. ● Cut manager involvement in shift-swaps from 71% to 39% by designing a self-service flow, freeing up managers from routine admin to focus on team and operations. ● Launched an AI-assisted replacement finder and an efficiency dashboard, saving managers up to 4 hours per week on manual staffing coordination. ● Established the company's first design-to-development workflow using Figma and Jira, creating a single source of truth that reduced UI bugs and clarification requests from engineers.

Partnered with early-stage startups to define, design, and launch web and mobile-first digital products. ● Overhauled the product comparison feature for an e-commerce client by redesigning the information hierarchy, which helped users make more confident purchasing decisions. ● Designed a mobile app for a mental health startup from concept to developer handoff, creating the core user experience for connecting therapists with new clients. ● Validated and refined UX concepts for 3+ client projects through targeted user interviews and prototype testing, ensuring final designs were based on user needs, not assumptions.