Growth Marketing Manager / Digital Marketing Manager
Оплата: По договоренности
Офис
Full-time
Company: A concierge service.
First-class support by dedicated personal assistants for curate luxury experiences (finest hotels, restaurants, events etc).
We’re looking for a Growth Marketing Manager / Digital Marketing Manager.
Location: Tallinn, Estonia.
What you'll do
- Manage the full funnel: acquisition (app installs, first purchase, CAC/CPI), retention (MAU/DAU, sticky factor), and reactivation of inactive users.
- Own customer experience: audit and map CJM, fix UX/UI friction points, work closely with the product team.
- Run retention & CRM: build event-based email/push campaigns, segment the audience, and personalize offers.
- Drive performance marketing: launch and optimize paid campaigns (Apple Search Ads, search, social), manage SEO/GEO/ASO, design and A/B test landing pages.
- Track results end-to-end with AppsFlyer/Amplitude and make data-driven decisions (CAC, LTV, Retention).
- Manage PR and influencers: set KPIs for PR agencies, secure placements in premium/business media, run influencer collaborations and measure ROMI.
- Control marketing budget, reallocate spend by channel performance, and align marketing with product, design, and concierge operations.
What we are looking for
- Experienced in Premium/Luxury: you understand affluent clients, where time is the most valuable currency and exclusivity matters.
- Strong in SEO and content marketing: you build sustainable organic growth, not just paid traffic.
- Analytical and hands-on: you work confidently with CAC, LTV, Retention and decide based on data.
- Creative and proactive: you find growth opportunities yourself and can launch campaigns that create buzz.
- Fluent English for negotiations and content creation in a global market.
We offer
- A strategic role with direct impact on business growth.
- The opportunity to influence product and service development.
- Competitive compensation: fixed salary + bonuses.
- Work location: Tallinn.
- Unique cases and a global client base.
- A professional team that values ambition, speed, and exceptional quality.
If you want to own growth end-to-end in a premium lifestyle brand, we'd love to hear from you.
