Head of Growth - Crypto & FinTech Marketing Strategy

We are an intensively growing cryptocurrency enterprise that has built a substantial community of loyal clients. Our innovative approach to digital assets has positioned us as an emerging leader in the blockchain space.

Key Responsibilities:

- Design, implement, and manage comprehensive marketing strategies aligned with company objectives.

- Lead content marketing initiatives and refine our content strategy for maximum impact.

- Establish, track, and report on critical KPIs to measure marketing effectiveness.

- Manage and optimize marketing budget allocation for optimal ROI.

- Collaborate closely with development and customer success teams to ensure cohesive customer journeys.

- Analyze marketing performance data and make evidence-based decisions to improve campaigns.

- Identify growth opportunities and implement innovative marketing approaches.

- Represent the company at industry events, conferences, and networking opportunities.

- Execute multi-channel marketing campaigns that drive user acquisition and retention.

- Stay current with emerging marketing technologies, trends, and best practices in the cryptocurrency sector.

- Conduct competitor analysis to identify market gaps and strategic advantages.

- Oversee brand positioning and messaging consistency across all platforms.

- Build and mentor a high-performing marketing team.

Required Qualifications:

- 5+ years of experience in FinTech marketing, with specific expertise in cryptocurrency, blockchain, digital banking, FX & CFD trading, or financial asset trading platforms.

- Proven success in managing rapid growth marketing initiatives in the digital financial sector.

- Strong analytical capabilities with in-depth knowledge of data analysis methodologies.

- Hands-on experience with modern marketing tools: Google Analytics 4, CRM systems, Mixpanel, Intercom, attribution platforms (AppsFlyer, Adjust), and project management tools like Jira or Asana.

- Experience with crypto-specific marketing channels and communities (Discord, Telegram, crypto influencers).

- Demonstrated ability to optimize customer acquisition cost (CAC) and lifetime value (LTV) metrics.

- Excellent strategic thinking and tactical execution capabilities.

- Superior organizational and time management skills for handling multiple priorities.

- Outstanding presentation abilities and communication skills across all levels.

- Native or fluent English proficiency, with additional language skills (French, Russian, or German) being highly advantageous.

- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.