Senior Amazon Brand Growth Manager

As our Amazon Brand Promotion Specialist, you'll spearhead our marketplace strategy, methodically positioning our premium grooming cosmetics to capture market share in the competitive US landscape

Key Responsibilities

- Conduct thorough marketplace analysis, identifying untapped niche opportunities and monitoring competitor activities to establish strategic advantages.

- Develop and execute sophisticated product placement strategies across the Amazon ecosystem, leveraging Sponsored Products, Sponsored Brands, and Sponsored Display advertising.

- Create and refine conversion-optimized product listings that transform casual browsers into loyal customers, ensuring proper indexing by Amazon's A10 algorithm.

- Perform comprehensive keyword research and strategic implementation, optimizing both backend and frontend content for maximum search visibility.

- Track and interpret critical performance metrics, implementing data-driven refinements to campaigns for optimal return on investment.

- Orchestrate A+ Content and Enhanced Brand Content to craft compelling brand narratives that resonate with target demographics.

- Implement systematic review management protocols to enhance product ratings and strengthen marketplace credibility.

- Remain current with Amazon's evolving marketplace policies, algorithm updates, and industry best practices to maintain competitive edge.

- Synchronize efforts with cross-functional team members to ensure cohesive brand representation across all marketplace touchpoints.

Required Skills and Experience

- Minimum 3+ years of demonstrable experience promoting stores and products on Amazon, with quantifiable success metrics and case studies.

- Verified expertise in Amazon SEO methodologies, including advanced listing optimization, keyword strategy development, and indexing enhancement techniques.

- Comprehensive understanding of Amazon's A10 algorithm architecture and implementation strategies for improved product visibility.

- Advanced proficiency with Amazon Advertising platforms, including campaign structure optimization across Sponsored Products, Sponsored Brands, and DSP.

- Practical experience utilizing Amazon Brand Analytics and complementary reporting tools for strategic decision-making.

- Superior English language proficiency for crafting compelling, conversion-oriented content that resonates with US consumers.

- Demonstrated capacity to analyze market trends, evaluate competitor positioning, and interpret customer behavior patterns.

- Exceptional analytical capabilities with a metrics-driven approach to performance optimization and marketplace growth.

- Comprehensive professional portfolio showcasing verifiable Amazon marketplace success narratives and performance improvements.