Senior Business & CRM Analyst | Remote Position | Data Analytics

We're seeking an experienced Senior Business/CRM Analyst to join our data-driven team. In this strategic role, you'll harness advanced analytics tools to extract actionable insights from customer data, optimize marketing initiatives, and enhance product performance through sophisticated data analysis. Your expertise will directly impact business growth and customer engagement strategies across multiple channels. About the Role As a Senior Business/CRM Analyst, you'll collaborate with cross-functional teams to decode complex customer behaviors, evaluate marketing performance metrics, and analyze product analytics. You'll develop comprehensive dashboards and reports that guide strategic decision-making and drive measurable business outcomes. This full-time remote position is designed for analytics professionals who excel in dynamic environments where results matter. Key Responsibilities - Design and implement robust analytics frameworks to monitor and evaluate marketing campaigns and product performance metrics. - Develop and maintain sophisticated ETL processes ensuring data integrity and accessibility across platforms. - Create detailed customer segmentation models enhancing personalization strategies and targeted communications. - Build and optimize interactive dashboards using visualization tools like Power BI, Tableau, or Superset for stakeholder consumption. - Partner with marketing and product teams to identify high-impact growth opportunities through data analysis. - Analyze customer lifecycle patterns and recommend evidence-based strategies to improve retention rates. - Perform complex SQL queries to extract meaningful insights from diverse datasets. - Utilize Python or R for statistical analysis, predictive modeling, and automated reporting solutions. - Monitor and analyze KPIs to track progress toward business objectives and identify performance trends. - Present analytical findings to stakeholders in clear, actionable terms that drive strategic decisions. Required Skills and Experience - 3+ years of progressive experience in product, marketing, or CRM analytics at a senior level. - Demonstrated expertise working with CRM systems and performing multi-dimensional customer data analysis. - Comprehensive understanding of digital marketing channels and online conversion funnels. - Advanced knowledge of ETL processes specifically in marketing and product analytics contexts. - Proficiency with modern analytics platforms including Amplitude, Firebase, Mixpanel, Google Analytics 4, and AppMetrica. - Expert-level SQL skills with experience working with enterprise databases (Oracle, Hadoop, Vertica, PostgreSQL). - Hands-on experience creating impactful visualizations using Power BI, Tableau, Superset, or equivalent tools. - Working knowledge of Python (3.x) or R for data manipulation, statistical analysis, and automated reporting. - Experience with attribution platforms such as Appsflyer or myTracker for marketing performance analysis. - Strong analytical thinking with the ability to transform complex problems into structured solutions. - Excellent communication skills for translating technical findings into business recommendations. Nice to Have - Experience designing and analyzing A/B tests with statistical significance. - Knowledge of machine learning techniques for customer behavior prediction and propensity modeling. - Experience mapping and optimizing customer journeys across multiple touchpoints. - Familiarity with Customer Data Platform (CDP) solutions and implementation strategies. - Understanding of GDPR, CCPA, and other data privacy regulations affecting analytics practices. - Previous success working in fully remote environments with distributed teams. - Background in SaaS, fintech, or technology companies with subscription-based models. Why Join Our Team Working with us means accessing cutting-edge analytics technologies while enjoying the flexibility of a fully remote position. You'll make significant contributions to our business strategy, collaborate with a team of analytics professionals, and continuously develop your expertise in this rapidly evolving field. We offer competitive compensation, ongoing professional development opportunities, and a supportive culture that values innovation, analytical thinking, and results-driven approaches.