Актуальные заказы по Data Analysis
Senior Consultant Marketing
Project
Global Voice of Customer Project
Project description
The service is requested as part of the project above. Make an impact in our journey to become an agile, customer-centric, cross-functional and data-driven organization by shaping your part of our B2B Digital Transformation.
Deeply understand the Customer and ensure that the Voice of the Customer is incorporated across the whole E2E Customer Journey through direct, indirect and inferred customer feedback.
Help grow the business by including the Voice of the Customer across the whole Customer Journey to steer any cross-functional CX improvement, across Marketing, Sales and Service functions for all our B2B businesses and Regions
Background to the assignment
External resources are needed as there is no internal staff with the required expertise in the following areas:
- Voice of Customer experience in large multinationals (NPS, CSAT, CES, NSS)
- Strategic and pragmatic VoC approach design & implementation
- VoC Capability design and building
- Statistical VoC analysis & insights understanding
- Project Management and stakeholders management skills
Therefore, the external consultant is in a unique position and performs significantly different tasks than the internal employees.
Task description
The scope of services includes the following tasks, which are independently performed by the external contractor:
- Consult the project team on how to design best-in-class VoC methodology, strategic approach and measurements cross-channels and functions at Global, Regional, local and SBU level
- Incoprporating the Voice of the Customer across the whole Customer Journey through direct, indirect and inferred customer feedback in order to improve and steer overall CX, positively impacting NES
- Consult the project team on how to build the new Voice of Customer Capability in terms of:
- Priorities
- Roadmap
- Blueprint
- KPI framework
- Best practices across the end-to-end customer journey
- Consult the project team on how to shape, implement and continuously optimise the Voice of the Customer capability across all axes:
- Customer & Business
- Organization & Way-of-Working
- Technology & Data
- Set the stage to deliver a coherent E2E Digital Customer Experience across all of company’s channels by listening to customer needs and other Voice of the Customer insights as input to spark new ideas and CX improvements, working across all SBUs/Regions/Functions to maximize engagement and drive conversion and business growth
- Consult the project team on how to drive full adoption of the Voice of the Customer capability and standards across all SBUs, Markets and Functions
- Consult the project team on senior stakeholder management & vendor management
Reverse Engineer
Project:
Building the app for gig workers to synthesizes all the data across various apps to become a personal dispatch system (whether looking for work, actively optimizing how they spend time, or trying to understand their financial life).
The company's mission is to build a better gig economy by giving gig workers the tools they need to support their business, helping them earn more and stress less.
Responsibilities and requirements:
- Understand how a company’s internal APIs work by looking at their apps
- Consistently ship user-facing features
- Read, write, and review design docs for product features and architecture changes
- Understand and be able to reverse engineer authentication processes both in web and mobile apps
- Have experience with one or more dynamic or static analysis tools like Frida, Ghidra, IDA Pro, Jadx, etc.
- It would be nice if you have experience with Typescript and Google Cloud Platform
Soft-skills:
- Motivated to make work easier for the millions gig workers
- Always think the best software solution won’t be designed but iterated
- You prefer solving two problems reasonably well to solving one problem extremely well